In the town of Afif in central Saudi Arabia, a quiet energy revolution is underway. Under the scorching sun, hundreds of Chinese engineering machines are hard at work in the yellow sand, constructing a world-class photovoltaic power station cluster. With firm strides, Chinese strength is participating in Saudi Arabia’s historic journey toward “de-petrolization.”
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Saudi Infrastructure’s “Dual Picture”: Overall Contraction Coexists with a Clean Energy Surge
According to the latest data, in the first five months of 2025, the total value of large-scale infrastructure contracts issued in Saudi Arabia decreased by 77% year-on-year, with contracts from the sovereign wealth fund (PIF) plummeting by 84%. Against the backdrop of tightening macroeconomic finances, many traditional projects have been postponed or shelved.
However, in stark contrast, the clean energy sector is “charging ahead against the trend”:
- PowerChina secured the Saudi Afif 1 and 2 photovoltaic IPP projects, with a total investment of RMB 11.719 billion and a total installed capacity of 4GW.
- China Energy Engineering Corporation (CEEC) won three new energy projects—Shakira, Stella, and Furies—with a combined investment of RMB 19.554 billion.
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Golden Window for Strategic Transformation: Clean Energy Becomes Saudi Arabia’s Investment “Anchor”
Saudi Arabia’s “Vision 2030” clearly states that by 2030, clean energy will account for 50% of the country’s power generation, achieving a target of 130GW of installed renewable energy capacity. This transformation is not just a “slogan” but a tangible national strategy:
- As of July 2025, Saudi Power Procurement Company has completed tenders for 43.2GW of renewable energy projects, with signed power purchase agreements totaling 38.7GW.
- The seventh round of renewable energy tenders (5.3GW) was officially launched in September, covering multiple solar and wind power projects.
03
Mark Your Calendars for November | Saudi International Trade Expo
As Saudi Arabia’s clean energy market enters an intensive construction phase, the importance of industry exchange platforms is increasingly evident.
Our company will participate in the Saudi International Trade Expo (World Trade Expo Saudi) in Jeddah from November 26–28, 2025.
At this expo, we will collaborate with energy sector partners from the Middle East and around the world to build a platform for exchange, focusing on new green development trends and promoting cooperation and resource sharing. We welcome friends from all sectors to visit the event and jointly chart a new blueprint for the clean energy industry.
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The Future Is Here | Illuminating the Desert with Expertise
Despite fluctuations in the external environment, clean energy, as a priority strategy for Saudi Arabia, continues to advance with solid and steady progress.
Our company will continue to adhere to the principle of “technology as the foundation, cooperation as the bridge,” working hand-in-hand with partners from China, Saudi Arabia, and around the world to contribute Chinese expertise and engineering strength to the wave of energy structure transformation.
In the heart of the desert, we are illuminating the future with green technology.
2010 Shanghai World Expo
The Expo site has transformed into a global hub for headquarters economy, driving a total economic output of over 800 billion RMB .
Its primary exhibition area has been transformed into the "Mind Innovation District," now serving as the epicenter of the innovation economy in Northern Italy.
Expo City Dubai, the legacy district of Expo 2020, has transformed into a burgeoning hub for technology, business, and culture in the UAE. It is projected to contribute an additional $42 billion+ to the national economy over the next two decades.
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Bursting with Opportunities: Positioned as a burgeoning hub for tech, business, and culture.
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Clear Economic Impact: States contribute an additional $42 billion+ to the national economy.
The 2030 Saudi Expo is now regarded as an extension and upgraded version of the "Dubai model." For Chinese enterprises, whether aiming to gain an early foothold in the market or to connect with government projects in the Middle East, now represents the best timing.
Backed by the rollout of mega-projects such as PIF (Saudi Public Investment Fund), NEOM, and The Line, Chinese companies are enjoying rising brand recognition and deepening collaboration in the region. Particularly in the following sectors, Chinese enterprises have already established dual advantages in "hard power" and "soft connectivity":
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Infrastructure Construction (EPC)
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Digital Solutions (AIoT, Smart Cities)
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Clean Energy (PV, Wind Power, Water Management)
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Engineering Equipment and Material Exports
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Supporting Products for Cultural Tourism Projects (Lighting, Decoration, IP Export)
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Urban Services (Transport Systems, Environmental Facilities, Modular Construction)
Four Key Exhibitions to Access the Middle East Market
To help Chinese companies deepen their presence in Saudi and broader Middle Eastern markets, we will join hands with leading Chinese foreign trade enterprises to participate in the following four key exhibitions:
Five Core Advantages to Fully Access the Middle East Market
Who Are We?
As Saudi Arabia’s largest exhibition organizer, we have 48 years of local expertise, serving directly under the Saudi Royal Family and the National Chamber of Commerce & Industry. We possess a nationwide procurement network and industry-wide influence.
🌟 Five Exclusive Advantages for Exhibitors:
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48 Years of Local Expertise – Organizing Saudi Arabia’s most influential international exhibitions
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Royal Endorsement – Direct collaboration with the Saudi Chamber of Commerce & Industry
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Exclusive Jeddah Venue Ownership – Full access to city-wide audience and data resources
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Saudi’s Most Authoritative Procurement Database – Enabling one-on-one precise matchmaking
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Dedicated Funding Support for Key Exhibitions – Making global expansion cost-effective with higher returns
Our exhibitions are more than just platforms for display – they are national-level channels for penetrating the Saudi market.
Partnering with us means more than just attending an exhibition. It means:
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Riding the wave of Saudi’s Vision 2030 national strategy
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Gaining access to core government and industrial procurement resources
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Expanding reach across multiple Middle Eastern markets
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Seizing opportunities in the Saudi Expo Economic Belt and urban renewal dividends
Since Saudi Arabia announced its "Vision 2030" in 2016, this traditional energy powerhouse has accelerated its transition towards a new era of a non-oil economy. Recent research reports indicate that the total value of giga projects under construction in the Kingdom has surpassed $1.5 trillion—equivalent to Switzerland's annual GDP. Notably, the proportion of non-oil projects has, for the first time, exceeded 65%, signaling Saudi Arabia's active pursuit of a profound economic transformation.
🔋Green Transformation: Strategic Energy Shift Reshapes Global Landscape
At the Qurayyah power plant on the outskirts of Riyadh, Saudi Arabia, the world's most advanced ultra-supercritical power generation units are being installed. This project is expected to reduce carbon emissions by 3 million tons annually, becoming a landmark initiative in Saudi Arabia's energy transition. Saudi Arabia is also accelerating its development of renewable energy – by 2024, the country has jumped to the top three globally in renewable energy investment, with an investment growth rate of 40%. All this demonstrates that Saudi Arabia is not only determined to maintain its global leadership in energy but is also striding confidently toward a green and sustainable future.
🏙️ Smart City: The Rise of NEOM's Smart New Urban Center
NEOM is rapidly emerging as a global hub for innovation. With a total investment of $500 billion, this giga-project is far more than a city—it represents a comprehensive technological revolution. It attracts and integrates cutting-edge technologies from around the world, such as AI-powered urban management and fully circular water systems. Notably, the "desert tunnel boring machine" developed by China's CRCC has successfully overcome the challenges of extreme heat and sandy conditions, increasing project efficiency by 40%.
💧 A Water Revolution: Tackling Desert Challenges
In Saudi Arabia, a desert nation where water is more precious than oil, significant strides have been made in boosting water supply through seawater desalination and energy-saving innovations. The latest desalination project, utilizing reverse osmosis technology, can produce 600,000 tons of fresh water daily, sufficient to meet the needs of 2 million people. Furthermore, by being powered by photovoltaic (PV) solar energy, the project substantially reduces carbon emissions.
☀Solar Energy Empowerment: Breakthroughs in the Photovoltaic Industry
Saudi Arabia has also achieved a significant breakthrough in the photovoltaic industry. The Al-Shuaibah Solar Project, the world's largest single-site photovoltaic power plant currently under construction, has been fully connected to the grid and is now operational. By integrating bifacial photovoltaic modules with AI-powered operation and maintenance systems, Saudi Arabia's solar power plants have increased power generation efficiency by 25% while reducing operational costs by 40%.
🤝 International Cooperation: China and Saudi Arabia Join Hands to Build the Future
Saudi Arabia's rapid development is deeply intertwined with international cooperation, particularly its close partnership with China. Through its collaboration with Saudi Arabia, CH-Auto Technology became the first Chinese automobile manufacturer to invest in the country, marking a new chapter for Chinese new energy vehicles being produced there. This cooperation has not only secured financial support for CH-Auto but also, leveraging Saudi Arabia's tariff trade agreements, initiated an expansion plan into Middle Eastern, European, and American markets.
🔄 Transformation Achievements: Toward a Diversified Economy
In Riyadh’s financial district, construction sites and the headquarters of new enterprises are visible everywhere. Saudi Arabia’s economy has shifted from oil dependence to diversified growth. Data show that the share of non-oil GDP has risen from 31 % in 2016 to 48 % in 2024, accompanied by notable social changes: unemployment has fallen, women’s labor-force participation has increased, and foreign direct investment has surged.
🌟 Deep Dive into Saudi Business Opportunities and Future Potential
We hereby spotlight several upcoming exhibitions in Saudi Arabia to help you seize fresh opportunities and experience the Kingdom’s rapid development firsthand.
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Saudi Jeddah International Auto & Parts Show
Dates: 22–24 OctoberSaudi International Trade Fair
Dates: 26–28 NovemberSaudi Jeddah International Food, Packaging & Printing Expo
Dates: 3–5 DecemberSave the dates—these are your best gateways to enter the Saudi market and forge partnerships with leading local businesses.
To many, Georgia is a distant and quaint country, known for its ancient churches, wine, and the Caucasus Mountains. But in recent years, more and more Chinese companies have set their sights on this nation—not only because of its strategic location at the crossroads of Europe and Asia, but also because it’s becoming a springboard for Chinese manufacturing to enter Eastern Europe.
Walk through the streets of Tbilisi, and you’ll be struck by the overwhelming presence of Chinese goods. As one industry insider joked:
“This doesn’t feel like Georgia anymore—it’s practically the second home ground for Chinese home appliance brands.”
Behind the humor is the reality of Chinese brands rapidly gaining market share in this Caucasian country.
Why Are Chinese Home Appliances Booming in Georgia?
Though Georgia is a small country with a population of just 3.7 million, its home appliance market has been steadily expanding.
According to Statista, Georgia’s home appliance market is projected to reach $210 million in 2024, with a compound annual growth rate (CAGR) of 5.6% over the next five years.
Local consumers are shifting from simply buying “durable goods” to prioritizing modern appliances that offer functionality, aesthetics, and energy efficiency—with particular preference for:
- Kitchen appliances (electric kettles, air fryers, blenders)
- Personal care devices (hair dryers, shavers, hair stylers)
- Smart audio-visual equipment (speakers, projectors, TVs)
- Climate control and heating devices (ACs, refrigerators, electric fireplaces)
Thanks to high cost-performance ratios, reliable supply, and complete product lines, Chinese brands have become one of the main sources of imports.
New Regulations Incoming: EU-Level Energy Standards Required
The Georgian government recently announced a series of new regulations:
Effective December 31, 2025, a set of EU-aligned energy efficiency laws for household appliances will come into force, including:
- Mandatory energy labels from A+++ to D for consumer clarity
- Gradual phase-out of high-GWP refrigerants (e.g., R-410A)
- AC units and other appliances must meet EN 14511 and IEC EN 60335 standards
- Full adoption of Eco-design requirements aligned with EU Directives
This means Chinese manufacturers must begin adapting their products to meet the new standards and prepare for certification and labeling updates to ensure smooth export.
Chinese Enterprises Shine Bright — Big Orders Keep Rolling In!
At the 2024 Georgia International Expo, Chinese home appliance brands from across the country made a strong collective appearance—with impressive results:
Ningbo Xuehai Audio Co., Ltd.
A seasoned exhibitor in Georgia, this audio brand wowed local buyers with its sound quality and sleek design - securing over $300,000 in intended deals.
Ningbo Leiying International Trade Co., Ltd.
Specializing in digital gadgets like Bluetooth earbuds, projectors, and mini speakers, the company landed over $400,000 in orders during the three-day show. Several clients requested exclusive distribution rights, and their trade director said they’ll increase investment in the Georgian market.
Ningbo ANKE Electrical Technology Co.,Ltd
Their electric fireplaces and heating products were a major hit - drawing long lines at the booth and reaching $180,000 in intended deals.
Ningbo Frank Electrical Technology Co.,Ltd
Multiple models of electric kettles captured buyers’ interest with live demos, resulting in nearly $200,000 in signed orders.
Ningbo Shanding Electric Co., Ltd
Exhibiting a full range of personal grooming appliances like shavers, hair dryers, and stylers, the brand drew significant interest and signed $250,000 in deals.
Anhui Qiaoge Kitchenware Co., Ltd
Known for their healthy cooking air fryers, their booths attracted both families and local distributors - making them one of the hottest-selling product lines.
In total, the expo generated 200+ intended orders worth over $3 million, once again proving the growing influence of Chinese home appliance brands in the Georgian market.
September 19 - 21: Smart Life Expo 2025 Georgia Is Calling!
As China - Georgia trade relations continue to deepen, the 2025 Georgia International Expo will help Chinese companies systematically tap into the Georgian and surrounding markets:
Date: September 19 - 21, 2025
Venue: JSC Expo Georgia
Exhibition Highlights:
- 200+ high-quality Chinese enterprises showcased
- Direct matchmaking with local supermarkets, wholesalers, and chain buyers
- In-depth insights into policy changes and certification trends
- One-stop platform for trade networking and brand promotion
With the new energy regulations taking effect soon, now is the best time to seize the window of opportunity and enter the Georgian market!
Chinese Brands, Rising in the Caucasus — Starting from Georgia!
Why has this small country become a hidden champion for Chinese home appliance brands?
Because Georgia is fertile ground for market growth, a reflection of Eastern Europe's evolving consumer landscape, and a symbol of China’s high-quality manufacturing going global.
In 2025, don’t miss this blue ocean market.
See you in Tbilisi at Smart Life Expo 2025 Georgia!
On July 22, 2025, the “Belt and Road Middle & West Asia Foreign Trade Market Business Matchmaking and Analysis Conference” was successfully held at the Lierda Technology Park in Yuhang, Hangzhou.
Guided by the Yuhang District Bureau of Commerce, hosted by Hangzhou Yuhang Chapter of China Chamber of International Commerce, and organized by KAC International Exhibition Group, the event focused on new opportunities for China’s foreign trade with Middle and West Asia under the Belt and Road Initiative. It aimed to build a platform for government-enterprise dialogue and international resource integration.
The event attracted representatives from government agencies, industry associations, foreign trade companies, and cross-border e-commerce enterprises, engaging in in-depth discussions on policy interpretation, market trends, business services, and project cooperation.
The opening was hosted by Ms. Gao Yana, Secretary General of Hangzhou Yuhang Chapter of China Chamber of International Commerce.Ms. Bao Liya, Deputy Director of the Yuhang District Bureau of Commerce, delivered a speech emphasizing Yuhang’s commitment to optimizing foreign trade services, guiding enterprises to seize Belt and Road opportunities, and enhancing international development capabilities.
At the conference, KAC International Exhibition Group and Zhejiang Baijiahui Network Technology Co., Ltd. signed a strategic cooperation agreement. The two parties will collaborate on exhibition resource integration in Middle and West Asia, cross-border trade services, and overseas warehouse cooperation, offering more comprehensive support for local enterprises going global.
Ms. Bo Xiaoxing, Manager of the Liaison Department of KAC International Exhibition Group, delivered a keynote titled “Market Trends and Strategic Opportunities in Georgia and Saudi Arabia”, focusing on Georgia’s zero-tariff policy for Chinese goods and market reforms under Saudi Arabia’s Vision 2030, providing strategic insights for business expansion.
Mr. Zhao Yang, General Manager of Zhejiang Baijiahui Network Technology Co., Ltd., introduced the company’s overseas warehouse networks in the Middle East, Central Asia, Europe, and North America, and highlighted the crucial role of overseas warehouses in improving delivery efficiency, reducing operational costs, and enhancing supply chain resilience.
During the networking session, corporate representatives actively interacted with guest speakers on topics such as market access and operational implementation, creating a lively and engaged atmosphere.
The organizers stated their commitment to continuously build mechanisms for government-business engagement, promote resource synergy, and upgrade service systems.
The conference concluded successfully in a warm and enthusiastic atmosphere. The organizers also expressed their dedication to further supporting local enterprises in participating in the Belt and Road Initiative, seizing growth opportunities in Middle and West Asia, and accelerating the development of an internationally competitive open economy ecosystem.
Acknowledgement:
(Special thanks to the following organizations, in no particular order)
Guided by :
Yuhang District Bureau of Commerce
Host:
Hangzhou Yuhang Chapter of China Chamber of International Commerce
Organizers:
KAC International Exhibition Group / Shanghai Kanchen Exhibition Co., Ltd
Co-organizers:
Mengchuang Community, Cangqian Sub-district
Lierda Technology Park
Beyond Exhibitions: Discover the Unseen Beauty of Georgia and Azerbaijan
Every business trip—whether for an exhibition, collaboration, or market research—holds hidden opportunities. Have you considered that the spaces between your itinerary might become an unforgettable journey?
If you’re heading to Georgia or Azerbaijan, gift yourself time to explore the world beyond work. These Caucasus nations blend ancient charm with modern energy, offering unimaginable landscapes and cultural treasures waiting to be uncovered.
Georgia: Where History Breathes in Every Sip
Tbilisi — Romance Woven into Stone
In this capital nestled in the Kura River Valley, life moves at a gentler pace. Wander cobblestone streets past colorful wooden balconies, gaze at the hilltop Trinity Cathedral, and step into cafés straight from a film scene.
Don’t miss: Narikala Fortress, sulfur baths, and the Peace Bridge at twilight.
The Cradle of Wine
Georgia’s 8,000-year-old winemaking legacy thrives in clay qvevri vessels. Sip amber-colored wines at local restaurants, paired perfectly with khinkali (savory dumplings)—an experience that lingers.
Kazbegi — Sanctuary in the Clouds
Venture north to where the Gergeti Trinity Church pierces the sky. Framed by snow-capped peaks and swirling mists, this ethereal vista quiets the soul in an instant.
Azerbaijan: Where Fire Meets Heritage
Baku — A Dance of Eras
A city that bends time: futuristic Flame Towers and avant-garde museums stand beside Old Town’s medieval alleys and mosques. Here, the Silk Road whispers to a modern skyline.
Must-see: Baku Boulevard, Maiden Tower, Flame Tower light show, Heydar Aliyev Center.
Natural wonders: Mud volcanoes and burning mountains
Beyond the city:
- Gobustan National Park: Ancient rock art etching prehistoric life.
- Yanar Dag: Hillsides ablaze with eternal natural gas fires—Azerbaijan’s "Land of Fire" unveiled.
Business Trip Magic: Savor the Moments
Tight schedules needn’t limit joy. Try these:
✅ Half-day escapes: Slot in micro-adventures between meetings.
✅ Seamless transit: Pre-book taxis or intercity transfers.
✅ Taste adventures: Dive into local cafés, night markets, and hidden eateries.
✅ Serendipity: Explore side streets, craft shops, and open-air bazaars—each corner holds surprises.
A Culinary Bridge Between Continents
- Georgia: Khachapuri (cheese bread), khinkali, badrijani (eggplant rolls), and soulful wines.
- Azerbaijan: Plov (saffron pilaf), dolma, succulent shashlik, and jam-sweetened black tea.
Each bite fuses Asian spice, Mediterranean zest, and Persian flair—a feast of converging cultures.
The True Souvenir
We leave for work but return with memories. In Georgia and Azerbaijan, you needn’t chase "must-sees"—the entire land is a living storybook. Simply open your eyes, spare a moment, and let beauty find you.
So pause. A sunset stroll, a glass of wine savored slowly—these become the most precious footnotes to your Caucasus journey.
Go. Not just for the exhibition.
Let your spirit wander too.
1GW is just the beginning. Our September exhibition will witness the full entry of Chinese enterprises into Azerbaijan!
With the continuous advancement of the "Belt and Road Initiative", Chinese-funded enterprises are accelerating their exploration of the green energy and urban construction markets in Central Asia and the South Caucasus. Recently, Arctech signed a 1GW contract with POWERCHINA for the largest photovoltaic project in Azerbaijan's history, marking the large-scale commercial application of China's photovoltaic technology in the complex environment of high temperatures and strong winds in Central Asia. Meanwhile, Guangdong enterprises such as Faleo Lift and Digital Team Technology have also entered the market in a concentrated manner. The Azerbaijani market is becoming an important outpost for Chinese manufacturing to "go global".
I. Arctech signed a 1GW photovoltaic project in Azerbaijan, setting a new record in China
In early June, Arctech and POWERCHINA (CEEC Northwest Institute) signed a photovoltaic power station cooperation agreement in Azerbaijan, covering Bilasuvar and Banka, with a total installed capacity of 1GW. Among them, the Villarsu-val project has become the largest photovoltaic power station under construction in the country.
The project adopts the SkyLine II intelligent tracking system independently developed by Arctech, which has multiple advantages such as flood resistance, wind resistance, modular installation, and intelligent algorithm-driven. The annual power generation is expected to reach 1.53 billion kilowatt-hours, reducing carbon dioxide emissions by 1.15 million tons annually, benefiting more than one million households.
This is another "technology + service" output following the completion of Azerbaijan's first large-scale grid-connected photovoltaic project by China Information Technology Expo in 2023, demonstrating the leap of Chinese new energy enterprises in Central Asia from pilot exploration to large-scale implementation.
II. "Mutual Pursuit" : China-Arab cooperation has entered a new stage of institutionalization
On June 5th, China-Azerbaijan Economic and Trade Cooperation Exchange Conference, jointly organized by the Azerbaijan Export and Investment Promotion Agency (AZPROMO) and the China Council for the Promotion of International Trade (CCPIT) Guangdong Provincial Committee, was successfully held in Baku. During the meeting, the two sides signed a Memorandum of Understanding (MoU) on regular industrial cooperation, investment connection and joint exhibition participation, marking that China-Arab economic and trade cooperation is moving from forum dialogue to mechanism coordination.
The signing representatives, Yusuf Abdolayev and Bai Mingshao, respectively stated that they will actively promote China's in-depth participation in green energy, digital technology, intelligent manufacturing and other fields, and build a platform for Chinese-funded enterprises to "go global".
Data shows that the bilateral trade volume between China and Arab countries exceeded $1.4 billion in January-April 2025 alone, up 37% year-on-year. China has become Azerbaijan's fourth largest trading partner.
III. Feleo Lift and Digital Team Technology make their debut in Baku, and Guangdong enterprises expand into the construction and smart city markets
Apart from Arctech, Faleo Lift from Foshan, Guangdong Province, also made its debut in the Azerbaijani market at this exchange meeting. The company's person in charge stated that Faleo plans to take advantage of the construction boom of high-rise buildings in Baku and other places to promote the localization of its products and seek installation and service partners.
Furthermore, the Chinese digital technology company "Digital Team Technology" has also signed a joint venture agreement with the Azerbaijan Dream Group, planning to establish joint enterprises in areas such as artificial intelligence and smart cities, and create a digital demonstration platform for Central Asia and the Caspian Sea region.
The entry of these "medium-sized enterprises going global" indicates that Chinese manufacturing is shifting from an export model to a deeper focus on "localization + branding + service orientation".
IV. Energy transition and urban renewal: Azerbaijan Unleashes Two Major "investment dividends"
Green transition: According to Azerbaijan 's Renewable Energy Development Strategy, the country plans to have 6GW of renewable energy installed capacity by 2030, with photovoltaic power taking the lead. Under the dual goals of "carbon neutrality" and "energy independence", Chinese enterprises have broad opportunities in EPC general contracting, equipment manufacturing, energy storage systems and other links.
Acceleration of urban development: Especially in Baku, a new round of urban renewal plans and housing construction boom are driving strong demand for supporting facilities such as elevators, power systems, smart buildings and green building materials. Since 2023, the annual growth rate of the country's construction industry has exceeded 5%, and the enthusiasm for real estate investment has significantly increased.
Combined with the Alat Free Economic Zone, export incentives for "Made in Azerbaijan", and fast-track approval and tax incentives, Azerbaijan is creating a rare "high potential and low threshold" investment environment among emerging markets.
V. Smart Life Expo Azerbaijan 2025 in September will be the highlight!
Time: September 25th to 27th, 2025
Seizing the territory in Europe and Asia is not only an opportunity but also a new starting point
From the implementation of gigawatt-level projects to the institutionalized cooperation of local economic and trade organizations, and then to the localization trials of small and medium-sized enterprises - Azerbaijan is becoming a key landing point for Chinese enterprises to expand the Eurasian plate of the "Belt and Road Initiative". Here, there are not only policy benefits for energy transition, but also systematic demands for urban construction and digital upgrading.
In the future, how "Made in China" and "Chinese wisdom" will take root in Central Asia is worth the continuous attention of everyone who pays attention to going global and international industrial trends.
Expand into the Eurasian market - If you don't come now, it will be taken by others next year!
- Orders are not hard to find - close customers, quick decisions, and high profits
Many Chinese exhibitors have given feedback:
- After arriving, I found out that Azerbaijan customers can place orders on the spot. Even if they don't place an order, they will contact me via wechat very soon to discuss payment and delivery.
- The customer in these two countrieshave a short decision - making chain unlike those of European and American customers who go through complex approval and compliance procedures.
- The buyers are mainly local distributors, trading companies and retailers, who themselves come to the exhibition with purchasing tasks to look for goods.
- The profit margin is higher than that in the domestic or developed country markets - for example, for a lighting product, if the export quote is 3 US dollars in the domestic market, you can quote 6 to 7 US dollars in Azerbaijan, and there are still customers accepting it.
- "The cost is not reallyhigh" - spent less money of 30,000 to 50,000 yuanto make a market feasibility study
With an investment of over 100,000 yuan, the exhibitions in Georgia and Azerbaijan are ideal venues for small and medium-sized foreign trade enterprises to train their skills and secure orders.
III. "Chinese goods are popular here" - locals recognize and do not reject them
- Chinese products are regarded as "good quality and reasonable price" locally, especially in industries such as auto parts, lighting fixtures, small household appliances, plastic products, mobile phone accessories, and daily necessities.
- They are accustomed to purchasing goods from Turkey and China, where prices are more advantageous and the sources of supply are more abundant.
- Many Chinese enterprises had already seen their products in supermarkets in Azerbaijan before coming to the exhibition - they were resold by local trading companies and no direct contact had been established yet.
- Logistics is not difficult and the customer even helps with customs clearance.
- Azerbaijan and Georgia are both "importing countries" themselves, with underdeveloped industries and strong dependence on foreign countries.
- Local buyers are accustomed to handling the import customs clearance, transportation to the store and other processes by themselves. As long as you quote the price, the goods will be dispatched from the factory.
- In terms of logistics, there are already mature land, air and sea-rail transport routes from Yiwu, Guangzhou, Shenzhen and Ningbo to Baku or Tbilisi, and even container consolidation is available.
- "It doesn't matter if you don't know English" - The customer speaks Russian, but communication via wechat is fine
- Many local people can speak Russian and also understand simple English.
- Wechat and WhatsApp are highly popular. After adding contact information at the exhibition, many transactions can also be completed through translation software and picture communication.
- Some clients have even been engaged in trade with China for many years and know some Chinese themselves.
- "The earlier you come, the easier it is to make money" - the dividend period has not passed, and there is less competition
- Not many Chinese enterprises have come yet, which means that customer resources have not been divided.
- Whoever comes first will obtain the local core agent and establish the customer network first.
- Especially suitable for:
- Foreign Trade SOHO
- Small factories are looking for orders
- Wholesale export enterprise
- A start-up team that wants to try going global but has a limited budget
Why go right now?
- The market is not yet competitive, and there is a lack of customer resources. If you come early, you can secure your position.
- European and American customers are at high risk. The Middle East and Africa are in a state of intense competition. Eurasia is the next place to reap the benefits.
- Small languagespeaking countries offer great opportunities and low entry barriers - especially suitable for small and medium-sized foreign trade enterprises to do the feasibility study.
Sum up
Georgia and Azerbaijan are not "developed markets", but they are truly suitable for small and medium-sized enterprises that want to go global to take orders, control their budgets and make steady profits.
Are Chinese brands selling like hotcakes in Azerbaijan? The truth behind is shocking!
While many enterprises have yet to react, Azerbaijan, a key node on the "Belt and Road Initiative", has quietly become a new hotspot for China's exports of home appliances and electronic consumer goods. Why can it attract more and more Chinese brands? A set of the latest data will help you see the true potential of this blue ocean.
The market size continues to grow and has broad prospects
According to Statista's forecast in May 2024, the market value of the e-commerce market in Azerbaijan is expected to exceed 1.76 billion US dollars in 2025, with an average annual growth rate of 10.47% in the coming years. By 2029, the market size is expected to reach 2.751 billion US dollars.
Meanwhile, the number of e-commerce users is also steadily increasing. It is expected to reach 2.571 million by 2029, and the user penetration rate will rise from 21.3% in 2025 to 24.8%.
Under such a trend, we will host Eurasian Home Appliance and Consumer Electronics Expo in Baku from September 25th to 27th, 2025, providing a platform for face-to-face communication and cooperation between enterprises from both China and Azerbaijan, and helping Chinese brands accelerate their entry into this rapidly rising market.
Consumer profile: Young and passionate about technology
The main force of e-commerce consumption in Azerbaijan is the young group, especially consumers aged 18 to 39, accounting for as high as 55.66%. They have a high acceptance of technological products and fashionable lifestyles and are willing to try online shopping. Meanwhile, the middle-aged consumer group aged 40 to 55 is also rapidly adapting to digital consumption, accounting for 38.82%, and their purchasing power remains stable.
Popular consumer categories: Chinese brands have great potential
According to Google Trends data, Azerbaijan consumers have a strong interest in the following categories:
- Electronic products: smart phones, laptops, televisions, audio systems, smart watches, etc.
- Household appliances: kitchen appliances, air fryers, vacuum cleaners, air purifiers, etc.
These product categories are precisely the strong points of "Made in China". They not only have technological accumulation but also possess price competitiveness, making them popular choices among local consumers.
The successful experience of Chinese enterprises
Chinese enterprises have begun to reap the benefits in the Azerbaijan market. Take a medium-sized home appliance export enterprise as an example. After entering the Azerbaijan market in 2022, it relied on local channel partners to introduce kitchen appliances and air fryers to multiple retail terminals in Baku. In just one year, its export volume increased nearly threefold, and its annual sales exceeded one million US dollars.
In addition, brands such as Hisense, TCL, Xiaomi and Haier have also established brand recognition in the local area and have cooperated with multiple e-commerce platforms and chain retailers. The market foundation is gradually being consolidated.
How to seize the market opportunities in Azerbaijan?
For Chinese enterprises, the current period is a window of opportunity to enter the Azerbaijan market:
- Preferred partners: Local distributor resources are concentrated. Choosing a trusted partner helps to quickly open up the market.
- Localization adaptation: Voltage, plugs, language systems, after-sales policies, etc. all need to conform to local customs.
- Emphasize brand operation and after-sales service: Providing local customer service, maintenance support, and digital marketing will greatly enhance brand stickiness.
- By leveraging regional logistics and policy advantages, costs and timeliness can be optimized through means such as the Baku Free Trade Zone and the China-Europe Railway Express.
The Eurasian Home Appliance and Consumer Electronics Expo Azerbaijan (September 25-27, Baku) hosted by us is precisely an efficient channel to help Chinese enterprises quickly enter the market. During the exhibition, there will be multiple matchmaking activities, product displays and industry forums. We welcome enterprises that are interested in expanding their market in Azerbaijan to actively participate.
Summary: Take this step and reap the future
The home appliance and electronic consumer goods market in Azerbaijan is in a stage of rapid development, with a clear trend of consumption upgrade. Chinese brands are gradually winning the market by virtue of their product strength and price advantages. With the continuous deepening of the "Belt and Road" cooperation, Azerbaijan is becoming a strategic location that Chinese foreign trade enterprises cannot ignore.
The "Eurasian Home Appliance and Consumer Electronics Expo 2025 Azerbaijan” in September 25-27 will be your first step to open up this blue ocean.
The small but exquisite market holds great potential: A Guide for Chinese Premium Brands to Go Global in Azerbaijan
Azerbaijan, a country located at the junction of Europe and Asia, is gradually emerging as a new market for premium consumer goods. With the rise of the middle class and the advancement of consumption upgrade, the luxury market in Azerbaijan has demonstrated tremendous potential. Chinese brands, especially those niche premium brands in the home furnishing, beauty, fashion and cultural and creative industries, are now enjoying unprecedented opportunities to go global.
I.Overview of boutique goods market in Azerbaijan
1.Market size and growth trend
According to Statista, the luxury goods market in Azerbaijan is expected to reach 103.1 million US dollars in 2025, with an average annual growth rate of 2.25%. Among them, the luxury fashion category holds the largest share, with an estimated market size of 37.71 million US dollars in 2025.
In addition, the perfume market in Azerbaijan is also showing a rapid growth trend. It is expected that from 2024 to 2029, the market size will increase by 33.9 million US dollars, with an average annual growth rate of 6.5%.
2.Consumer behavior and preferences
Consumers in Azerbaijan, especially the younger generation, are increasingly inclined to pursue a personalized and high-quality lifestyle. They show a strong interest in high-quality goods with unique designs and cultural connotations.
II. Baku: A Barometer of boutiqueconsumption
Baku, as the capital of Azerbaijan, is home to numerous premium brands and designers. The following are some representative brands and shopping places:
- Stock: The first local fashion platform in Azerbaijan, bringing together 75 local designer brands and showcasing the unique fashion style of Azerbaijan.
- Chelebi: A brand founded by artist Aida Mahmudova, which combines traditional Azerbaijani art with modern home design and has launched a series of home products with cultural characteristics.
- Azerkhalcha: A brand dedicated to protecting and inheriting the traditional carpet weaving techniques of Azerbaijan, its products incorporate modern design elements and are deeply loved by consumers.
- Resm: A jewelry brand whose design inspiration comes from the history and culture of Azerbaijan, and its products have a strong national flavor.
- The Anjir: Offers handcrafted jewelry in a modern style and is deeply loved by young consumers.
In addition, handicraft markets such as Yasil Bazar (Green Market) and Abad in Baku are also good places to experience the local culture of Azerbaijan and purchase characteristic goods.
III. The overseas advantages of Chinese boutique brands
1.Strong cultural affinity
Azerbaijan is located at the junction of Europe and Asia and has had profound cultural exchanges with China throughout history. The people of Azerbaijan hold an open attitude towards Chinese culture and products, and Chinese brands enjoy a high level of recognition and acceptance in the Azerbaijani market.
2.Market demand is growing rapidly
With the continuous expansion of the middle class and the transformation and upgrading of lifestyles, Azerbaijani consumers have shown a higher level of attention to premium products that combine a sense of quality and design. From home furnishings, beauty products to fashion and cultural creativity, an increasing number of Chinese niche brands with cultural expression and product power are now facing an excellent opportunity to lay out in this emerging market.
3.Strong policy support
The government of Azerbaijan actively promotes economic diversification and encourages foreign investment in non-oil industries. Chinese brands can enjoy policy support from the government in terms of investing in factories, establishing brand images and expanding sales channels in Azerbaijan.
IV.Potential categories in the boutique market of Azerbaijan
1.Home life products
The demand for home products among Azerbaijan consumers is increasing day by day, especially those with a sense of design and practicality. Chinese brands have strong competitiveness in the home furnishing sector, especially in areas such as Nordic style, solid wood furniture and minimalist storage.
2.Beauty and personal care
The demand for beauty and personal care products among Azerbaijan women continues to grow, especially for those with natural ingredients and from niche brands. Chinese brands have strong R&D capabilities and cost-performance advantages in the beauty industry.
3.Fashion accessories
The demand for fashion accessories among Azerbaijan consumers is increasing day by day, especially for genuine leather handbags, accessories and functional items. Chinese brands have strong design and production capabilities in the field of fashion accessories.
4.Cultural and creative gifts
Azerbaijan consumers have shown a strong interest in cultural and creative gifts with cultural connotations and design sense. Chinese brands have strong creative capabilities and market expansion capabilities in the field of cultural and creative gifts.
V.Exhibition Recommendation: Azerbaijan BoutiqueExpo
To assist Chinese premium brands in entering the Azerbaijan market, we will hold Azerbaijan Boutique Expo 2025 in Baku from September 25th to 27th, 2025. The exhibition scope includes:
Fashionable Home Furnishing
- Furniture, home textiles, lighting fixtures, storage items, home fragrances, and smart small appliances
Beauty and personal care
- Skincare and makeup, hair care and fragrance, beauty devices, natural personal care products, and emerging domestic makeup brands
Fashion accessories
- Bags, shoes, accessories, trendy clothing, eco-friendly outfits, and original brands
Cultural and creative gifts
- New Chinese-style cultural and creative products, craft ornaments, writing stationery, custom gift boxes, and intangible cultural heritage derivatives
Children's Life
- Educational toys, parent-child products, organic children's clothing, maternal and infant care, and family parent-child gifts
Expo highlights:
- Invite local Azerbaijan distributors, buyer's stores, cross-border distribution platforms, middle-class female consumers in Baku, high-end supermarket and retail channel purchasers to visit and negotiate.
- We offer exclusive services such as business matching, local translation and shopping guidance, social media operation support, and brand channel connection salons.
VI. Conclusion: Azerbaijan - A New Opportunity for Chinese BoutiqueBrands to Go Global
Azerbaijan, as a country at the junction of Europe and Asia, is gradually emerging as a new market for premium consumer goods. Chinese brands, especially those niche boutique brands in the home furnishing, beauty, fashion and cultural and creative industries, are now enjoying unprecedented opportunities to go global. By participating in Azerbaijan Boutique Expo 2025, you will have the opportunity to directly access Azerbaijan market, expand brand influence and explore new growth points.
