The 7th Middle East Education And Training Exhibition
Exhibition time: October 5-7, 2025
Venue: Jeddah International Exhibition Center, Saudi Arabia
Host: KAC International Exhibition Group
Scope of exhibits:
1. Education Service Exhibition Area: Various colleges, universities, education and training institutions and their overseas study service providers, art suppliers, online learning service providers, rehabilitation and education centers for special needs groups, transportation services, health and medical services, printing and packaging services, catering services, cleaning and maintenance services, etc;
2. Exhibition Area for General Education Facilities and Equipment: Classroom and Auditorium Furniture, Laboratory Equipment, Special Needs and Learning Disabilities Education Equipment, Public Library Equipment, Indoor Game Facilities, Outdoor Facilities, Water Purification Equipment, Smart Laundry Equipment, Kitchen Equipment, Safety Protection and Firefighting Equipment, Safety Prevention and Intelligent Monitoring Equipment, Video Surveillance Equipment, One Card, Electronic Attendance, Entrance and Exit Facial Recognition Equipment, etc;
3. Stationery and consumables exhibition area: office equipment, office supplies and consumables, teaching tools, paper and paper products, teaching aids, sports equipment, myopia prevention and control, school uniforms, stationery backpacks, holiday decorations, gifts and prizes, etc;
4. Technology Equipment and Technology Exhibition Area: Electronic Education Equipment, AR/VR and Peripheral Products, Virtual Reality Software, Mobile Intelligent Terminals, Interactive Entertainment Products, Projection Systems and Equipment, 3D Shooting and Scanning, 3D Printing and Modeling, Intelligent Robots;
5. Exhibition area for puzzle games and entertainment peripherals: board game cards, puzzle chess, assembled models, programming robots, gaming esports, trendy blind boxes, anime figurines, artistic creation and its peripheral products;
6. School Infrastructure and Interior Decoration Exhibition Area: Floor tiles and carpets, artificial turf, fresh air system, air conditioning fans, smart lighting, integrated decoration, building panels, paint wallpaper, etc.
Project Introduction and Advantages:
The Middle East International Education Equipment and Training Expo has been successfully held for 6 sessions and has a high level of popularity. By participating in exhibitions, the exposure of enterprises has been enhanced, brand communication has been promoted, and regional influence has been improved. It is an excellent starting point for enterprises to enter the Middle East education industry, promote educational technology and service projects, achieve marketing goals, and expand customer base. This exhibition provides a platform for various universities, colleges, and educational institutions to showcase their educational programs and professional services, making it easy for students and parents to understand the registration process, admission requirements, other services, and other detailed information. It has become an ideal platform for students and parents to directly interact with educational institutions. Exhibitors can establish connections and collaborate with governments and local private educational institutions in various Middle Eastern countries through exhibitions. During the exhibition, the organizers cordially invite experts and researchers in the field of education from various countries to hold multiple thematic seminars, focusing on the issues that students and parents are most concerned about, such as compensation for educational negligence, educational service processes, treatment of high and low performing students, equal rights for male and female students, special education, and gifted student groups. The hosting of the Middle East International Education Equipment and Training Expo not only promotes trade in education and related products between China and Saudi Arabia, but also lays a solid foundation for deep cooperation between the two countries in the fields of humanities and commerce.
The previous Middle East International Education Equipment and Training Expo attracted 22582 professional visitors to visit and negotiate. The on-site transaction amount reached 61.27 million US dollars, and the intended transaction amount was as high as 267 million US dollars. The participating companies expressed high satisfaction with the exhibition results, and some companies even directly booked exhibition quotas for the next exhibition on the spot. Against the backdrop of the Saudi government's strong willingness to invest in the education sector and a significant increase in budget. Chinese companies have enhanced their competitiveness in this field through this exhibition, achieving a mutually beneficial cooperation prospect for both parties.
Introduction to Saudi Arabia:
Saudi Arabia is located on the Arabian Peninsula in southwestern Asia, covering 70% of the entire Arabian Peninsula. It borders the Persian Gulf to the east and the Red Sea to the west, and shares borders with countries such as Jordan, Iraq, Kuwait, the United Arab Emirates, Oman, Yemen, and Egypt.
In 2024, the GDP will reach 1.10 trillion US dollars, with a per capita GDP of 32738 US dollars. The Saudi Arabian currency is the Saudi riyal, with a fixed exchange rate of 1: 3.75 to the US dollar, giving it a significant trade advantage.
Saudi Arabia ranks 41st in the world in terms of population, with a total population of over 37 million by the end of 2024. 80% of the population is under the age of 40, and 70% is under the age of 30. Saudi Arabia has a strong desire and purchasing power, ranking 11th in the global retail trade index, and its consumption accounts for 70% of the total consumption in the Middle East region. There is a wide range of consumer groups, including wealthy aristocrats and the middle class, as well as ordinary people and two-thirds of the total population of migrant workers, forming three consumer groups: high, medium, and low.
The Saudi economy is an energy economy mainly based on resource extraction, with oil reserves and production ranking first in the world. Oil is the main pillar of the Saudi economy. Its manufacturing industry is very weak, except for oil and related products,
95% of the goods rely on imports, which is a complementary economy to China's strong manufacturing industry. China is Saudi Arabia's largest trading partner, largest exporter, and largest source of imports.
Market opportunities:
Saudi Arabia's 2030 Vision Reform Plan
In recent years, with the third generation leader of Saudi Arabia, Salman bin Salman, taking office, Saudi Arabia has begun to make bold reforms in order to build a new sustainable economy that can break away from oil dependence. We aim to build Saudi Arabia into the heart of the Arab and Muslim world, a world economic powerhouse for global investment, and a global hub connecting Asia, Europe, and Africa in future development, and have announced the "2030 Vision Plan". This vision plan encompasses goals in multiple fields, including infrastructure, energy, economy, education, society, and culture. Saudi Arabia is changing the global business landscape and attracting global traffic through massive investments.
Jeddah, as the second largest city in Saudi Arabia and a port city along the Red Sea coast, is the residence of the government's Ministry of Foreign Affairs and embassies of various countries. It has the largest port in Saudi Arabia and is an extremely important financial center in Saudi Arabia. Meanwhile, Jeddah is only 70 kilometers away from the holy city of Mecca, a global tourist destination for 1.8 billion Muslims, making it the most important tourist city in Saudi Arabia. As the economic and trade center of Saudi Arabia, with the advancement of Saudi reform and opening up, Jeddah's trade prospects will surpass Dubai and become the largest trading market in the Middle East. Compared to the Dubai market, which has a small market size and mainly focuses on low-priced transshipment, the local terminal market in Saudi Arabia has a great advantage in terms of large volume and high prices, providing significant profit guarantees for China's foreign trade enterprises.
In recent years, the development of China Saudi Arabia relations has shown three hotspots: high-level exchanges, economic and trade cooperation, and cultural exchanges. With the steady progress of the the Belt and Road Initiative, Saudi Arabia actively responds to China's call. China and Saudi Arabia are each other's strategic partners at the national level, and their diplomatic relations are stable.
In March 2023, with the assistance of China, Saudi Arabia and Iran reached an agreement to restore diplomatic relations. On March 29 of the same year, the Saudi Arabian Cabinet approved the decision to join the Shanghai Cooperation Organization. In November 2023, the People's Bank of China and the Central Bank of Saudi Arabia signed a bilateral local currency swap agreement, which indicates that China Saudi Arabia trade has entered a new stage and is another milestone of China Saudi Arabia trade. Under the guidance of national strategy, China and Saudi Arabia have engaged in comprehensive cooperation in military, economic, cultural, scientific, and sociological fields, reflecting the close and stable strategic partnership between the two countries and laying a solid foundation for future cooperation. I believe that with the joint efforts of both sides, China Saudi Arabia cooperation will usher in more and deeper development.
In October 2024, the Saudi government announced the construction of a four square kilometer Saudi China Special Economic Zone within King Salman International Airport. The economic zone will be jointly constructed by King Salman International Airport and international investment institution Yida Capital, with a focus on developing manufacturing, logistics, and trade industries to promote economic and trade cooperation between Saudi Arabia and China.
