The 29th Jeddah Int’l Agro-food and Print Packing Exhibition

Exhibition time: December 3-5, 2025

Venue: Jeddah International Exhibition Center, Saudi Arabia

Host: KAC International Exhibition Group

Scope of exhibits:

1. Food additives, seasonings, canned food, food processing technology, non-alcoholic beverages, marine food, baked goods, sugary and candy processing technology, frozen food, refrigerated food, dairy products, coffee and tea, meat products, poultry food, halal food, health food, specialty and fine food, fast food and snacks, convenience food, etc;

2. Public catering products, kitchen equipment, refrigeration facilities, hotel equipment, hotel supplied products and services, catering services and products, tableware and accessories, hotel furniture, store decorations, store display stands, etc;

3. Food processing machinery and accessories, food packaging machinery, food packaging, decoders and measuring equipment, etc;

4. Food packaging machinery and accessories, vacuum packaging machines, box pasting machines, bag making machines, filling, filling, sealing, sealing, cutting machines, testing instruments, meat processing technology, packaging materials, plastic machines, preservation and anti-corrosion agents, quality inspection equipment, weighing equipment, smoking&coating equipment, pattern, text, barcode printing equipment, packaging machines, sterilization and disinfection equipment, etc;

5. Agricultural and related machinery, equipment, technology, etc;

6. FFS packaging machine, filling and bottling machine, coding and labeling, labeling machine, conveyor belt, secondary packaging machine, line end packaging machine, logistics and materials, packaging raw materials, flexible packaging processing machine, paper processing machine, box pasting machine, hard box manufacturing machine, corrugated box manufacturing machine, etc.

Project Introduction:

The exhibition has been successfully held for 28 sessions in Saudi Arabia, providing an excellent display platform for food foreign trade enterprises, advanced technology and equipment manufacturers. The annual exhibition area can reach over 15000 square meters, with more than 300 companies from various countries and regions around the world participating. Among them, the participating companies in the Chinese exhibition area mainly come from provinces and cities such as Jiangsu, Anhui, Zhejiang, Inner Mongolia, and Shandong. Every year, over 20000 professional visitors come to visit, mainly from countries such as Saudi Arabia, the United Arab Emirates, Morocco, Oman, Jordan, and Egypt.

The annual trade volume of food and machinery equipment in the Gulf region exceeds 9 billion US dollars. Among the Gulf countries, Saudi Arabia is the region with the highest consumption. Saudi Arabia currently holds 70% of the packaging market share in the Gulf Cooperation Council, approximately $2 billion.

Introduction to Saudi Arabia:

Saudi Arabia is located on the Arabian Peninsula in southwestern Asia, covering 70% of the entire Arabian Peninsula. It borders the Persian Gulf to the east and the Red Sea to the west, and shares borders with countries such as Jordan, Iraq, Kuwait, the United Arab Emirates, Oman, Yemen, and Egypt.

In 2024, the GDP will reach 1.10 trillion US dollars, with a per capita GDP of 32738 US dollars. The Saudi Arabian currency is the Saudi riyal, with a fixed exchange rate of 1: 3.75 to the US dollar, giving it a significant trade advantage.

Saudi Arabia ranks 41st in the world in terms of population, with a total population of over 37 million by the end of 2024. 80% of the population is under the age of 40, and 70% is under the age of 30. Saudi Arabia has a strong desire and purchasing power, ranking 11th in the global retail trade index, and its consumption accounts for 70% of the total consumption in the Middle East region. The consumption level is relatively broad,

There are three consumer groups: high, middle, and low, consisting of wealthy nobles and middle-class individuals, as well as ordinary people and two-thirds of the total population consisting of migrant workers.

The Saudi economy is an energy economy mainly based on resource extraction, with oil reserves and production ranking first in the world. Oil is the main pillar of the Saudi economy, and its manufacturing industry is very weak. Except for oil and its accessories, 95% of its materials rely on imports. It is a complementary economy to China, which has a strong manufacturing industry. China is Saudi Arabia's largest trading partner, largest exporter, and largest source of imports.

Market opportunities:

Saudi Arabia's 2030 Vision Reform Plan

In recent years, with the third generation leader of Saudi Arabia, Salman bin Salman, taking office, Saudi Arabia has begun to make bold reforms in order to build a new sustainable economy that can break away from oil dependence. We aim to build Saudi Arabia into the heart of the Arab and Muslim world, a world economic powerhouse for global investment, and a global hub connecting Asia, Europe, and Africa in future development, and have announced the "2030 Vision Plan". This vision plan encompasses goals in multiple fields, including infrastructure, energy, economy, society, and culture. Saudi Arabia is changing the global business landscape and attracting global traffic through massive investments.

The size of Saudi Arabia's food and beverage market is expected to reach 23.48 billion US dollars in 2024 and 27.83 billion US dollars by 2029, with a compound annual growth rate of 3.44% during the forecast period (2024-2029), demonstrating huge business opportunities, especially for Chinese food companies, the prospects are very broad. With the promotion of economic diversification policies, Saudi Arabia is committed to reducing its dependence on oil, and the food and consumer goods industry has gradually become a focus of investment.

Saudi Arabia has a land area of approximately 2.25 million square kilometers, with only 1.67% of arable land and extremely scarce water resources, resulting in severe food shortages. And with the increase of population and the improvement of living standards, consumers' demand for high-quality and healthy food is increasing day by day. The Saudi government is promoting the "2030 Vision" plan,

The clear goal of improving food safety and quality has been put forward, which provides a good opportunity for Chinese food enterprises to enter the market. Meanwhile, Saudi Arabia's young population structure has brought vitality to the food market. According to statistics, about 60% of the population in Saudi Arabia is under the age of 30, and they are more inclined to try fresh and diverse foods. Chinese food companies can attract the attention of these young consumers with their diverse product lines.

With the increasingly close trade relations between Saudi Arabia and China. In recent years, the two countries have strengthened economic cooperation under the "the Belt and Road" initiative, providing a good policy environment and market access facilities. Chinese companies can leverage these policy advantages to increase their investment and layout in the Saudi Arabian market.

The Saudi food market provides vast business opportunities for Chinese food companies. Driven by policy support, market demand, and young consumer groups, seizing this opportunity will open up a new chapter for China Saudi Arabia economic and trade cooperation.

Jeddah, as the second largest city in Saudi Arabia and a port city along the Red Sea coast, is the residence of the government's Ministry of Foreign Affairs and embassies of various countries. It has the largest port in Saudi Arabia and is an extremely important financial center. At the same time, because Jeddah is only 70 kilometers away from the holy city of Mecca, a global tourist destination for 1.8 billion Muslims, it is also the most important tourist city in Saudi Arabia. As the economic and trade center of Saudi Arabia, with the advancement of Saudi reform and opening up, Jeddah's trade prospects will surpass Dubai and become the largest trading market in the Middle East. Compared to the Dubai market, which has a small market size and mainly focuses on low-priced transshipment, the local terminal market in Saudi Arabia has a great advantage in terms of large volume and high prices, providing significant profit guarantees for China's foreign trade enterprises.

Diplomatic relations between the two countries:

In recent years, the development of China Saudi Arabia relations has shown three hotspots: high-level exchanges, economic and trade cooperation, and cultural exchanges. With the steady progress of the the Belt and Road Initiative, Saudi Arabia actively responds to China's call. China and Saudi Arabia are each other's strategic partners at the national level, and their diplomatic relations are stable.

In March 2023, with the assistance of China, Saudi Arabia and Iran reached an agreement to restore diplomatic relations. On March 29 of the same year, the Saudi Arabian Cabinet approved the decision to join the Shanghai Cooperation Organization. In November 2023, the People's Bank of China and the Central Bank of Saudi Arabia signed a bilateral local currency swap agreement, which indicates that China Saudi Arabia trade has entered a new stage and is another milestone of China Saudi Arabia trade. Under the guidance of national strategy, China and Saudi Arabia have engaged in comprehensive cooperation in military, economic, cultural, scientific, and sociological fields, reflecting the close and stable strategic partnership between the two countries and laying a solid foundation for future cooperation.

In October 2024, the Saudi government announced the construction of a four square kilometer Saudi China Special Economic Zone within King Salman International Airport. The economic zone will be jointly constructed by King Salman International Airport and international investment institution Yida Capital, with a focus on developing manufacturing, logistics, and trade industries to promote economic and trade cooperation between Saudi Arabia and China.