Recently, all strategists and foreign trade professionals focusing on Central Asia and the South Caucasus have quietly updated their logistics maps and investment blueprints.

There is only one reason: Azerbaijan has formally joined the Consultative Meeting of the Heads of States of Central Asia, expanding the core group from "C5" to "C6".

Why is this key Caspian Sea nation so pivotal? And how will its accession alter the landscape for Chinese "Go Global" enterprises?

01 Country Profile: Azerbaijan, the "New C6" at the Crossroads of Eurasia

Azerbaijan sits at the junction of Eurasia, bordering the Caspian Sea to the east, Iran to the south, Russia to the north, and Georgia to the west—a natural corridor connecting East and West.

• Geography & Population: Area of 86,600 km²; population approx. 10.4 million.
• Politics & Economy: Politically stable presidential republic. 2025 GDP: ~$75.9 billion; per capita GDP ~$7,413. The economy is diversifying away from oil & gas dependence: non-oil/gas sectors grew 2.7% in 2025, while oil/gas GDP fell 1.6%, showing clear structural optimization.
• New Status: Formally joined the Consultative Meeting of the Heads of States of Central Asia in late 2025, expanding the mechanism from C5 to C6, solidifying its role as a regional hub at the "Eurasian Crossroads."

02 China-Azerbaijan Relations: From "Upgrade Year" to Comprehensive Strategic Partnership

Bilateral relations have reached historic highs amid frequent high-level exchanges.

2025: The "Upgrade Year" of China-Azerbaijan Relations

• April: President Ilham Aliyev visited China; bilateral ties elevated to Comprehensive Strategic Partnership; ~20 cooperation documents signed.
• September: During the SCO Summit, a $12 billion framework agreement for a petrochemical complex was signed.
• October: Protocol signed for Azerbaijani hazelnuts and almonds to export to China, granting access for premium agricultural goods.

2026: Strong Momentum in High-Level Engagement

• January: President Xi Jinping met with President Aliyev in Astana, emphasizing the Trans-Caspian International Transport Route (Middle Corridor) and other connectivity projects.
• Late January: Foreign Minister Wang Yi held talks with Azerbaijani Foreign Minister Bayramov, agreeing to deepen cooperation ahead of the 35th anniversary of diplomatic ties in 2027.
• Early February: President Aliyev visited Huawei’s Beijing exhibition hall and the Capital Museum during his China trip.

President Aliyev stated: "Within a year, Azerbaijan and China signed two documents—first strategic partnership, then comprehensive strategic partnership. This has given a major boost to bilateral economic relations."

Bilateral trade has surpassed $4 billion.

03 Flagship Cooperation Projects: From Traditional Energy to New Frontiers

Energy Cooperation: Expanding from conventional oil & gas to green energy. State Oil Company of Azerbaijan (SOCAR) has signed framework agreements with CITIC Construction.

• Azerbaijan aims to raise renewable energy capacity to 30% of total power by 2030.
• Energy storage systems are a critical demand.

Logistics Hub: The Trans-Caspian International Transport Route (Middle Corridor) is a strategic priority, with Azerbaijan at its core.

Digital Economy: Multiple cooperation agreements signed. Chinese e-commerce, smart logistics, and industrial automation solutions align closely with Azerbaijan’s modernization needs.

04 Market Demand: Key Sectors for Chinese Enterprises

Azerbaijan has a relatively weak industrial base and relies heavily on imported manufactured goods. Machinery, vehicles & parts, and electrical/electronic equipment account for nearly half of total imports.

High-Growth Sectors:

• Infrastructure & Industrial Goods: Construction machinery, equipment, industrial gear, hardware & building materials, power tools.
• New Energy: PV modules, wind turbines, energy storage batteries.
• Agricultural Machinery & Tech: Tractors, smart agriculture, water-saving irrigation, PV greenhouses.
• Consumer Goods & Automotive: Home appliances, consumer electronics, automobiles & spare parts.

Market demand follows the pattern: production materials first, consumer goods later.

05 Policy Environment: Incentives Driving Economic Transition

"Investment Promotion Document" Regime (for certified investors, 7-year benefits):

• 50% reduction in corporate income tax.
• Full exemption from property tax and land tax.
• VAT (18%) and customs duty (up to 15%) exemption for imported machinery, equipment, and related technology.

Special Zone Policies: Alat Free Economic Zone, Sumgait Chemical Industrial Park, etc., offer 10-year tax holidays.

06 Trade Models & Practical Guidelines

Three Market Entry Modes:

1. Agency/Distribution: Critical to partner with strong, well-connected local firms.
2. Project-Based: Requires high-level liaison and robust local partners.
3. Direct Investment/Local Manufacturing: Qualifies for tax incentives and serves as a hub for neighboring markets.

Critical Pitfalls to Avoid:

• Neglecting long-term relationship building and seeking quick wins.
• Underestimating customs complexity and potential corruption risks.
• Attempting to operate alone without local partners.
• Navigating opacity risks under the Trade Secrets Law.

Conclusion

On April 2, 2026, China and Azerbaijan marked the 34th anniversary of diplomatic relations. From C5 to C6, from energy corridor to Digital Silk Road, Azerbaijan is emerging as an indispensable strategic pivot for Chinese enterprises going west.

Opportunities and risks coexist, but the window of opportunity will not stay open forever.

2026 SMART LIFE EXPO AZERBAIJAN

• Dates: September 21–23, 2026
• Venue: Baku
• Frequency: Annual

When people mention Georgia, wine, snow-capped mountains, or its key role in the Belt and Road Initiative often come to mind. Yet on the map of the global apparel supply chain, this small Caucasus country is emerging as a high-profile “sewing machine”, thanks to its unique policy advantages and strategic location.

From Nike and Adidas to Zara, “Made in Georgia” is appearing more and more often on the labels of these familiar international brands. Today, we go beyond Georgia’s manufacturing cost advantages to explore a core question: does it only handle cutting, making and trimming, or can it also weave and produce fabrics? And where are the opportunities for Chinese fabric suppliers?

Why Georgia? It’s Not Just About Low Costs

Located in the Caucasus region of Eurasia, at the crossroads of Western Asia and Eastern Europe, Georgia borders the Black Sea to the west and boasts an extremely important strategic position. Its capital Tbilisi serves as a regional transport hub. With this geographic advantage, Georgia has become a natural bridge connecting Europe and Asia.

More importantly, it offers a first-class business environment:

• Extensive Free Trade Agreement (FTA) network: Georgia has signed the Deep and Comprehensive Free Trade Area (DCFTA) with the EU, as well as FTAs with Türkiye, China (including Hong Kong), Ukraine, the European Free Trade Association (EFTA) and CIS countries. It also benefits from Generalized System of Preferences (GSP) treatment from the United States, Canada, Japan and other countries. This means products manufactured in Georgia can enter a huge market of around 900 million people duty-free or at preferential tariff rates.
• Favorable tax policies: Georgia applies a transparent, low-tax system, taxing only distributed profits while exempting retained and reinvested profits. Export-oriented manufacturers in free industrial zones (FIZs) in Poti, Kutaisi and Tbilisi enjoy exemptions from almost all taxes except personal income tax.
• Low utility costs: Industrial electricity costs as low as approximately 6 US cents per kWh, with 80% coming from hydropower – clean and affordable.
• Young, skilled and cost-competitive labor force: The average monthly manufacturing wage is around US$370 (as of 2018), labor laws are flexible, and the government supports vocational education and customized training. In addition, Georgia’s banking services are convenient and efficient, with widespread online and mobile banking, greatly facilitating cross-border remote management.

These advantages have attracted numerous international brands to set up production facilities here, including Marks & Spencer, Moncler, Nike, Adidas, Zara, Puma, H&M, Tommy Hilfiger, Koton and Next.

A Hidden Weakness: It Makes Clothes, But Hardly Woven Fabrics

Behind the impressive contract manufacturing figures, however, Georgia’s textile industry has an Achilles’ heel: it produces almost no fabrics domestically.

Although Georgia has a long manufacturing tradition dating back to the 1960s and 1970s, its modern textile industry chain suffers from a clear structural gap. Industry data shows that Georgia has virtually no large-scale local textile production capacity. Even its so-called “sustainable fashion” brands rely heavily on imported raw materials.

This creates a distinctive scenario: Georgia’s factories hum with activity, with workers proficiently performing cutting, manufacturing and trimming (CMT) operations, yet nearly all the fabrics they process come from abroad.

The Fabric Supply Lifeline: Türkiye First, China Second

If Georgia does not produce its own fabrics, where do they come from? The answer is imports, highly concentrated in just a few sources.

For key raw materials such as cotton, Georgia’s import structure is clearly defined:

• Türkiye (over 65%): Thanks to its geographic proximity and free trade agreements, Türkiye is the “main artery” feeding Georgia’s textile industry.
• China (around 18%): As a global textile powerhouse, China plays an indispensable role in supplying fabrics to Georgia. Especially in recent years, with the advancement of the Middle Corridor initiative, logistics channels for Chinese fabrics to reach Georgia have become smoother.

Notably, major manufacturers such as Ajara Textile, which produces for Nike and Adidas, depend heavily on imported raw materials. To meet the EU’s rules of origin for diagonal cumulation, some raw materials must even come from Türkiye or Georgia itself, further deepening ties with Türkiye.

China’s Opportunities: More Than Fabric Sales, but Industrial Chain Complementation

For Chinese textile enterprises, Georgia’s fabric gap represents enormous potential.

First, direct fabric trade.

2023 data shows that China has become the leading supplier of certain knitted fabric categories to Georgia, even surpassing Türkiye. From functional chemical fiber fabrics to knitted cloth, Chinese companies can fully leverage Georgia’s tariff advantages by exporting fabrics to the country for garment processing, with finished products then sold to the EU duty-free.

Second, upgrading industrial capacity cooperation.

Georgia not only needs fabrics but also lacks high-value-added sectors such as printing, dyeing and finishing. International trade fairs held in Tbilisi, which bring together fabric suppliers from Türkiye, China, the UAE and elsewhere, reflect strong local demand from designers and manufacturers for high-quality textiles.

Connecting with China: Where Is Our Fabric Backbone?

For businesses looking to engage in apparel contract manufacturing or invest in fabric plants in Georgia, which industrial clusters in China can provide strong support?

China has the world’s most complete textile industry clusters. Given Georgia’s focus on manufacturing sportswear, fast fashion (Zara) and high-performance outerwear (Moncler), the following regions are particularly noteworthy:

1. Shishi & Jinjiang, Fujian (casual and sportswear): Shishi is a hub for casual apparel, while Jinjiang is a core production base for raw and auxiliary materials for sports shoes and apparel. It is the main supply base for brands like Nike and Adidas, offering mature sportswear fabrics and accessories.
2. Haining & Zhuji, Zhejiang (warp knitting & chemical fibers): Haining excels in warp-knitted composite materials, and Zhuji in intelligent embroidery machinery, providing technical advantages for functional garments and specially processed fabrics.
3. Hanchuan, Hubei (sewing threads): Auxiliary materials should not be overlooked. Hanchuan produces two-thirds of China’s sewing threads, a key component determining finished garment quality.
4. Wujiang, Jiangsu (imitation silk & chemical fibers): A major center for imitation silk fiber materials, Wujiang boasts strong R&D and production capabilities for fast-fashion women’s wear fabrics.
5. Changzhou, Jiangsu (specialty fabrics & dyeing): One of the birthplaces of modern China’s textile industry, Changzhou has formed a full industrial chain covering spinning, weaving, dyeing and finishing, apparel and textile machinery manufacturing. Its specialty products include yarn-dyed fabrics, corduroy and denim, supported by industrial clusters such as Hutang, known as a “Famous Textile Town of China”.

Conclusion

Georgia’s apparel manufacturing sector is like a high-performance sewing machine – yet it lacks the "fabric" – the domestic textile production that feeds the machine.. For Chinese companies, Georgia represents both a promising market for high-end fabric exports and a strategic gateway to avoid trade barriers and access the European market.

When “Chinese fabrics” meet “Georgian manufacturing”, with onward access to the EU market, a brand-new “golden corridor” in the supply chain is quietly taking shape.

2026 Smart Life Expo Georgia

Dates: September 26–28, 2026

Venue: Tbilisi

Frequency: Annual

Amid ongoing tensions in the Strait of Hormuz, global energy and cargo transportation face heightened uncertainty. As one of the world’s most vital oil transit corridors, every fluctuation in the Strait of Hormuz sends ripples across the international shipping market.

Against this backdrop, Saudi Arabia’s Ports Authority (Mawani) announced on Monday the launch of five new international maritime services in partnership with global shipping giants including MSC, CMA CGM, Maersk, and Hapag-Lloyd, strengthening the Red Sea’s role as a pivotal logistics hub. This is more than just a simple expansion of shipping routes—it is a strategic move by Saudi Arabia to take the initiative amid shifts in the global supply chain.

The Strait of Hormuz: A Chokepoint for Global Maritime Shipping

Located between Oman and Iran, the Strait of Hormuz connects the Persian Gulf and the Arabian Sea, with a narrowest width of just approximately 39 kilometers. It is the world’s most critical oil transit route, handling around 20% of global crude oil trade and 25% of liquefied natural gas (LNG) trade.

A forced closure or severe disruption to the strait would trigger immediate consequences across the globe:

• Energy supply disruption risks: Oil exports from Gulf states (Saudi Arabia, the UAE, Kuwait, Qatar, etc.) would be forced to seek alternative channels, which cannot be fully diverted in the short term, potentially causing sharp volatility in international oil prices.
• Surge in global shipping costs: Vessels would be forced to reroute via the Cape of Good Hope or redesign their itineraries, drastically extending voyages and driving up freight and insurance costs, which would ultimately pass through to global trade expenses.
• Extended supply chain timelines: Major container routes between East Asia–Europe and East Asia–the Middle East would face severe delays, disrupting inventory turnover for manufacturing and retail industries.
• Restructuring of regional logistics systems: Transshipment and warehousing networks reliant on Persian Gulf ports (such as Dubai’s Jebel Ali Port and Dammam Port) would come under immense pressure, forcing neighboring ports to explore alternative solutions.

It is precisely these geopolitical risks that have driven Saudi Arabia to ramp up investment in Red Sea coastal ports in recent years, aiming to build a more resilient international trade corridor outside the Persian Gulf.

Saudi Arabia’s Response: Leveraging Red Sea Hubs to Mitigate Hormuz Risks

Rather than waiting passively for uncertainties in the Strait of Hormuz to ease, Saudi Arabia is proactively building alternative corridors—positioning Red Sea hubs such as Jeddah Islamic Port and King Abdullah Port as strategic pivots capable of absorbing cargo diverted from the Persian Gulf.

The five newly launched routes embody the full implementation of this strategy.

Five New Routes Operational: Building a Dual Logistics Corridor

In collaboration with global shipping leaders MSC, CMA CGM, Maersk, and Hapag-Lloyd, Saudi Arabia’s Ports Authority has rolled out five new routes with a total handling capacity of over 63,000 TEUs, significantly boosting operational efficiency and route coverage for Saudi ports.

1. GULF SHUTTLE (operated by MSC)

Focused on intra-Gulf connectivity, the service calls at Dammam, Sharjah, Abu Dhabi, and Umm Qasr. It strengthens short-sea feeder networks between Saudi Arabia and other Gulf states, maintaining logistical resilience within the Persian Gulf region.

2. REDEX (operated by CMA CGM)

A Red Sea–Mediterranean express route, it tightly links Jeddah with Alexandria, Damietta, Aqaba, Tangier, Algeciras, and the Malta Freeport, opening a fast corridor from the Red Sea to Europe and North Africa and offering greater flexibility for regional trade.

3. JADE (operated by Hapag-Lloyd)

Directly serving King Abdullah Port and Jeddah Islamic Port, the route connects major Asian ports including Busan, Ningbo, Shanghai, and Shekou, extending to key Mediterranean hubs such as Iskenderun, Trieste, Koper, and Mersin. It further enhances direct connectivity between the Red Sea and the Mediterranean.

4. AE19 (operated by Maersk)

Covering major Chinese ports including Tianjin Xingang, Qingdao, Ningbo, and Shanghai, the route transships via Tanjung Pelepas, connects Western and Eastern Mediterranean hubs, terminates at Jeddah, and returns via the Eastern Mediterranean. It provides an alternative path for cargo between East Asia and Europe that bypasses the Strait of Hormuz.

5. SE4 (jointly operated by Maersk and Hapag-Lloyd)

Following a similar rotation to AE19, the route covers Tianjin Xingang, Qingdao, Ningbo, Shanghai, Tanjung Pelepas, Western Mediterranean hubs, Eastern Mediterranean hubs, and Jeddah. Together with AE19, it forms a dual artery linking East Asia–the Mediterranean–Jeddah.

Beyond Shipping Routes: A Trade Bridge to Boost Land-Sea Connectivity

In addition to expanding maritime routes, Saudi Arabia’s Ports Authority has unveiled an even more strategically visionary land-based initiative: the construction of a trade bridge connecting Sharjah and the Kingdom of Saudi Arabia.

This move aims to enhance land-sea connectivity in the Red Sea region and further mitigate geopolitical risks facing critical maritime chokepoints like the Strait of Hormuz. By deeply integrating Red Sea port resources, Saudi Arabia is establishing a backup plan that ensures stable cargo flow even if the Strait of Hormuz is disrupted.

Conclusion

Tensions in the Strait of Hormuz represent a test of resilience for the global supply chain. Saudi Arabia’s response, however, is not passive waiting for de-escalation, but proactive construction of a more robust international trade corridor centered on Red Sea hubs—through new shipping routes, a dedicated trade bridge, and deepened partnerships with global shipping leaders.

From Jeddah Port’s 62 berths and 130 million-ton annual handling capacity to the newly launched 63,000-TEU route network, Saudi Arabia is accelerating its transformation from an oil powerhouse to a global logistics hub. For businesses engaged in international trade, shipping, and the Middle East market, these developments translate to greater transport options and enhanced supply chain security.

The value of the Red Sea as a "golden waterway" is being redefined.

Even amid the volatile geopolitical situation in the Middle East, Saudi Arabia continues to accelerate the building of a more resilient energy future with remarkable resolve and financial strength, staying firmly on track toward its Vision 2030.

A view that "the Middle East is on the cusp of a new energy boom" has sparked intense discussion in industry circles recently. Its core logic is straightforward and incisive: the vulnerability of centralized power grids was fully exposed during the Ukraine crisis. For the Middle East, should geopolitical conflicts escalate, power grids would become the most vulnerable targets.

The solution lies in distributed renewable energy power stations—solar and wind projects spread across the country like countless capillaries. If one is destroyed, thousands remain operational; if one section is paralyzed, the entire system continues to function.

This logic is now being rapidly put into practice across Saudi Arabia.

Hundred-Billion-Dollar Tenders by Saudi Arabia’s Grid Giant

Just recently, Saudi Energy (formerly Saudi Electricity Company, SEC) officially launched bidding for a series of 380kV substation and overhead transmission line projects spanning the entire kingdom:

• Western Region: Wind power booster stations at Ashayrah and Mozeraah, as well as photovoltaic (PV) booster station and grid connection works at Mastura;
• Southern Region: Wind power booster stations at East Al-Amoah and North Asir;
• Central Region: Multiple PV and wind power booster stations and transmission line projects at Tumair, Al-Majmaah, NIFI, Starah, and others.

This is not an isolated move. According to statistics, in 2025 alone, the total value of awards granted by Saudi Energy for substations, underground cables, and overhead transmission lines reached $15 billion.

Seventh Round of Expansion by the National Power Procurement Platform

Meanwhile, the Saudi Power Procurement Company (SPPC), Saudi Arabia’s national power procurement platform, has released the Request for Proposal (RFP) for the seventh round of the National Renewable Energy Program (NREP), with a total installed capacity of 5,300 MW, covering:

• PV projects: Tabarjal 2 (1,400 MW), Mawqaq (600 MW), Tathleeth (600 MW), South Al Ula (500 MW);
• Wind power projects: Bilghah (1,300 MW), Shagran (900 MW).

With large-scale upgrades to grid-supporting infrastructure on one side and frequent releases of renewable energy generation projects on the other, Saudi Arabia’s new energy strategy is characterized by a dual-wheel drive and steady pace.

Why Can Saudi Arabia Stay Its Course Amid Turmoil?

From attacks on Ukraine’s power grid to ongoing tensions in the Middle East, the security risks facing global energy infrastructure are being re-evaluated. Saudi Arabia’s response is not impromptu, but part of a long-planned strategic blueprint.

First, certainty in top-level design. Since its launch, Saudi Vision 2030 has served as the anchor of national strategy. Energy transition, economic diversification, and enhanced grid resilience have long been embedded in national development agendas and will not waver due to short-term external changes.

Second, backing from strong capital strength. Unlike many countries with constrained new energy budgets, Saudi Arabia boasts substantial sovereign wealth funds and stable oil and gas revenues, capable of supporting annual investments in renewable energy infrastructure worth tens of billions of dollars.

Third, mature institutional mechanisms. SPPC’s unified procurement model as the sole off-taker, combined with Saudi Energy’s coordinated development of grid assets, gives Saudi Arabia significant advantages in project execution efficiency, standardization, and risk control.

From Vision to Reality: Saudi Arabia Enters Its Prime Window of Opportunity

For new energy industry chain enterprises, the Saudi market is currently experiencing an unprecedented golden window marked by a rare combination of scale, certainty, and payment capacity.

• Scale: Covering everything from 380kV transmission networks to 5,300 MW generation projects, including PV, wind power, booster stations, outgoing lines, energy storage, and more;
• Pacing: Clear timelines for project tendering, awarding, and construction, with predictable annual plans;
• Payment: Backed by national-level buyers, ensuring secure payments and strong funding guarantees.

All this points to a core conclusion: in Saudi Arabia, new energy is no longer an option but a necessity—not a future plan, but ongoing engineering.

How to Deeply Engage with Saudi Arabia’s New Energy Market?

The boom in Saudi Arabia’s new energy market is reflected not only in the volume of national-level tenders but also in the full industry chain demand from power generation to grid side, from equipment supply to engineering, procurement, and construction (EPC). For Chinese enterprises, the keys to seizing market opportunities are precise market entry, meeting localization requirements, and establishing partnerships with local Saudi developers and grid companies.

To help Chinese enterprises efficiently connect with Saudi Arabia’s new energy and infrastructure markets, we invite you to attend the following high-profile exhibitions in Jeddah, Saudi Arabia, to engage directly with project owners, purchasers, and partners.

JEDDAH INT’L BUILDING EXHIBITION

Focus Areas: Building materials, hardware & tools, smart homes, kitchen & bathroom ceramics, HVAC, lighting & electrical equipment, construction machinery, etc.

Dates: September 15–17, 2026

WORLD TRADE EXPO SAUDI

Focus Areas: Building materials & construction machinery, industrial equipment, renewable energy, power & electrical products, building & home furnishings, consumer electronics & home appliances, food & equipment, auto parts & accessories, textiles, leather & daily consumer goods, etc.

Dates: December 1–3, 2026

Both exhibitions are strongly supported by the Saudi local government, chambers of commerce, and major buyers, serving as premium platforms for entering the Saudi market and accessing genuine buyers and project resources. Whether seeking supporting orders for new energy projects or expanding local channels for building materials, power equipment, engineering services, and other sectors, they present a valuable opportunity to deeply connect with the Saudi market.

Conclusion

While the world’s attention is fixed on geopolitical turmoil, Saudi Arabia is writing its own transition story through tender announcements, booster stations, and solar panels. This combination of strategic resolve and execution speed represents one of the most noteworthy forces in today’s global new energy market.

Together with you, we will continue to deepen our presence in this dynamic market.

China-Azerbaijan diplomatic interactions have continued to heat up, with a series of high-level meetings and practical cooperation injecting strong momentum into bilateral relations. From strategic guidance at the head-of-state level to in-depth coordination across various fields, the China-Azerbaijan Comprehensive Strategic Partnership is evolving from a grand blueprint into concrete practice.

Head-of-State Diplomacy Leads, Laying a Solid Foundation

Last year marked an important milestone in the history of China-Azerbaijan relations. Chinese President Xi Jinping and Azerbaijani President Ilham Aliyev met twice within a single year, jointly announcing the establishment of the China-Azerbaijan Comprehensive Strategic Partnership, pointing the way for the high-quality development of bilateral relations.

Entering 2026, this positive momentum has been sustained. In late January, Azerbaijani Foreign Minister Jeyhun Bayramov visited China and held in-depth talks with Chinese Foreign Minister Wang Yi, promoting the early implementation of the consensus reached by the two heads of state.

All-Round Cooperation: From Consensus to Practice

Chinese Ambassador to Azerbaijan Lu Mei stated at a recent press briefing with mainstream media that regardless of changes in the international situation, China views and develops relations with Azerbaijan from a strategic perspective. The focus of future cooperation between the two sides will cover the following areas:

• In-depth alignment of development strategies: High-quality joint efforts to build the Belt and Road Initiative will resonate with Azerbaijan’s national modernization process, achieving all-round integration of trade, capital and people’s hearts.
• Mutual support on the international stage: China firmly supports Azerbaijan in hosting this year’s Summit of the Conference on Interaction and Confidence-Building Measures in Asia (CICA). The Azerbaijani side firmly supports the Four Global Initiatives proposed by President Xi Jinping and always adheres to the one-China principle.
• Booming people-to-people exchanges: Ambassador Lu Mei specifically mentioned that during the earlier evacuation of Chinese citizens from Iran, the Azerbaijani government provided efficient and convenient services, ensuring the safe passage of over 600 Chinese citizens—a touching detail that vividly demonstrates the true friendship and deep mutual trust between the two peoples.

Legislative Bodies Join Hands to Solidify Public Opinion

On March 16, Chinese Ambassador to Azerbaijan Lu Mei met with Sahiba Gafarova, Chairman of the National Assembly of Azerbaijan. Gafarova clearly stated that Azerbaijan attaches great importance to developing relations with China and is willing to strengthen multilateral cooperation with the National People’s Congress of China, exchanges on governance experience. Ambassador Lu Mei introduced the outcomes of the Two Sessions of China and expressed China’s sincere wish to share the opportunities of China’s modernization drive with Azerbaijan.

Close exchanges between legislative bodies will lay a more solid legal and public opinion foundation for the long-term development of bilateral relations.

New Journey Begins: Era Opportunities for China-Azerbaijan Relations

As the cornerstone of political mutual trust becomes increasingly solid and the consensus of win-win cooperation takes root, a golden era of pragmatic cooperation between China and Azerbaijan is approaching. Azerbaijan, the pearl of the Caucasus, is leveraging its unique geographical advantage—the crossroads connecting Europe and Asia—and its determination to actively promote economic diversification, making it an ideal destination for Chinese enterprises to "go global".

Currently, China-Azerbaijan relations are at their best in history, with growing political mutual trust and comprehensive pragmatic cooperation unfolding. On this land full of opportunities, cooperation potential in infrastructure, energy, agriculture, information and communication, tourism, light manufacturing and other fields is waiting to be tapped, and more win-win stories are awaiting to be written.

History waits for no one. The ship of China-Azerbaijan relations has set sail, propelled by a favorable wind of opportunities.From September 21 to 23, let’s meet in Baku. Standing at a new starting point for the Comprehensive Strategic Partnership, let’s navigate the winds and waves together toward the vast blue ocean of opportunity that awaits pioneers.

From Oil Giant to AI Powerhouse: A $1.2 Billion Bet in the Desert

On one side, you have the world’s largest oil exporter. On the other, a $1.2 billion data center investment. This striking contrast feels particularly tangible and urgent against the backdrop of the just-approved "Year of Artificial Intelligence."I just came across this news from Davos, and the figure stopped me in my tracks.Saudi Arabia’s National Infrastructure Fund has signed an agreement with Humain, a local AI company, for a staggering $1.2 billion.The goal is clear: build a data center in the desert with a capacity of up to 250 megawatts.When the "world's largest oil exporter" starts aggressively acquiring computing power, the visual and psychological impact is hard to ignore. The phrase in the press release about "economic diversification" and "reducing dependence on oil" suddenly becomes very concrete.

A State-Backed Player with Deep Roots

What’s noteworthy is that Humain, despite being founded just last year, is wholly owned by the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund.This approach—a state-backed entity leading the charge—sends a clear signal: AI is no longer just a strategic choice for tech companies; it’s a core national endeavor.Even more critically, at this premier global stage in Davos, they’ve already connected with the world’s top AI players:

• Elon Musk’s xAI
• Blackstone-backed AirTrunk

Top-tier players are increasingly converging on Saudi Arabia.

From 250 Megawatts to 6 Gigawatts

The agreement outlines an ambitious target: Achieve 6 gigawatts of computing capacity by 2034.The leap from 250 megawatts today to 6 gigawatts in a decade is not linear; it’s an exponential jump. Moreover, they’re not going it alone. They plan to create an investment platform alongside global and local institutional investors. This is no longer just about building data centers; it’s about laying the pipelines for "digital oil" in the desert—creating a battlefield more valuable than petroleum.

A Few Key Observations

• The commitment to "post-oil" diversification becomes very tangible with $1.2 billion.While other oil giants hesitate over their transition pace, Saudi Arabia has cast a decisive vote of confidence with real money on the world stage of Davos.
• The 250-megawatt project is just the beginning.The non-binding nature of the agreement hints at Saudi Arabia’s vast appetite for computing power. This first step is taken; the subsequent surge will be monumental.
• The entry of players like xAI and AirTrunk shows Saudi Arabia is successfully using its resources to buy a ticket to the top table.And it’s a smart play—they’re acquiring not just computing power, but also a premier network within the global AI industry.

Just Approved: 2026 – The "Year of Artificial Intelligence"

This is more than a slogan; it’s the highest level of national endorsement. Announced during Ramadan and personally overseen by the Crown Prince, the designation adds a layer of strategic urgency and a sense of national mobilization. AI is formally recognized as the core engine for Vision 2030’s transformation from oil dependence to a knowledge-based economy.

Looking back, Saudi Arabia’s AI foundation is remarkably strong:

• Ranked 14th globally in the AI Index (1st in the Arab world)
• Local AI companies have raised nearly $9.1 billion
• Since establishing the Saudi Data and AI Authority (SDAIA) in 2019, it has built a comprehensive strategic framework encompassing ambition, capability, policy, investment, innovation, and ecosystem development
• Recent initiatives include nationwide AI capacity building for the public sector (SAMAI 2), mandatory AI university courses, building the world’s largest government data center, and deploying a national industrial IoT and edge AI network
• The first Arab country to join the Global Partnership on Artificial Intelligence (GPAI), participating in shaping international AI standards and ethics

2026: Saudi Arabia’s AI Takeoff

In the coming period, we can expect to see:

• Accelerated training of local talent
• Introduction of supportive policies for businesses
• Deepening international collaborations
• Rapid development of regulatory frameworks

By 2030, AI is projected to make a significant contribution to Saudi Arabia’s GDP.From oil dollars to AI ambition, Saudi Arabia is leveraging its most powerful tools—state-driven vision and massive capital—to execute a bold and decisive leap forward.

Jeddah Expo: Your Optimal Gateway to Capture This Wave

As a professional exhibition organizer deeply embedded in the Saudi market, we have witnessed firsthand the nation’s profound transformation over the past three years. The "Year of Artificial Intelligence" 2026 is not just a national strategy for Saudi Arabia; it represents a prime window of opportunity for global enterprises to enter the Middle East. Jeddah, as the Red Sea gateway and commercial capital, stands at the forefront of this wave of AI infrastructure and digital transformation.

Key Sectors:

• Artificial Intelligence & Big Data
• Smart City Development
• Industrial IoT & Edge Computing
• Digital Infrastructure & Computing Power Partnerships

Why Jeddah?

• Policy advantageswithin the Red Sea Economic Zone
• Billions in active mega-project deployments
• Direct accessto Saudi buyers and partners
• Entry pointto the trillion-dollar Vision 2030 market

In 2026, while the world is focused on Riyadh’s AI ambitions, smart businesses are already positioning themselves in Jeddah for tangible commercial success.This $1.2 billion investment is truly striking. Not just because of the amount, but because the nation once synonymous with oil is now moving faster than almost anyone else. Are you ready to capture this wave in Jeddah?

Riyadh, the capital of Saudi Arabia, once a quiet city resting in the plains of the Hanifa Valley, is extending an invitation to the world with astonishing ambition. At the 173^rd General Assembly of the Bureau International des Expositions (BIE), Riyadh was elected as the host city for World Expo 2030 with a high vote count of 119, marking an unprecedented development opportunity for the nation.

Expo Ambition: Redefining the Meaning of Human Gathering

"By 2030, we will give new meaning to 'humanity'." Behind this declaration lies Saudi Arabia's firm commitment to creating the most inclusive World Expo in history.

A Grand Feast of Global Gathering: Saudi Arabia plans to invite all 197 UN member states to participate, a number covering nearly every sovereign nation globally. It is projected to attract 42 million visitors, far exceeding the levels of previous Expos and setting a record as the largest event in the history of the Middle East.

A Laboratory for Future Cities: The 6 million square meter Expo site, equivalent to the size of 850 standard football fields, will be entirely powered by renewable energy. This site is not merely a showcase window but a catalyst for urban transformation, driving Riyadh's evolution from a "desert metropolis" to a "global crossroads."

Hardcore Infrastructure: Connecting Half the World's Population within Five Hours

To support this grand scale, Saudi Arabia is pushing forward with infrastructure development at full speed.

Riyadh's unique geographical location is its greatest advantage – approximately 50% of the world's population can fly there within five hours. Concurrently, the city is constructing 6 new metro lines, spanning nearly 170 kilometers in total, connecting the airport, the Expo site, and the city center. The King Salman International Airport is being reconstructed, and tens of thousands of new hotel rooms will be added in the coming years.

Behind these investments is Saudi Arabia's $7.8 billion special allocation for the Expo, with $4.3 billion specifically dedicated to providing comprehensive services for participating nations.

Sino-Saudi Cooperation: Writing a New Chapter in the Belt and Road Initiative

In recent years, the political and economic ties between China and Saudi Arabia have grown increasingly close. Since the establishment of their comprehensive strategic partnership in 2016, bilateral cooperation has continuously deepened. The convening of the inaugural China-Arab States Summit and the China-Gulf Cooperation Council Summit in December 2022 injected new impetus into the development of bilateral relations.

Close High-Level Exchanges: The year 2023 became a "highlight moment" for Sino-Saudi relations. In March, China successfully facilitated the restoration of diplomatic relations between Saudi Arabia and Iran. In December, Saudi Minister of Investment Khalid Al-Falih visited China, emphasizing that the Belt and Road Initiative provides strong momentum for bilateral economic and trade cooperation. Notably, recently, Chinese Vice President Han Zheng paid an official visit to Saudi Arabia, reaching important consensus with Saudi leaders on deepening bilateral relations and advancing practical cooperation across various fields, further elevating their comprehensive strategic partnership to new heights.

Thriving Trade Relations: Since 2001, Saudi Arabia has been China's largest trading partner in the Middle East; conversely, China has been Saudi Arabia's largest trading partner since 2013, a position maintained for a decade. In 2022, bilateral trade volume reached $116 billion, a year-on-year increase of 33%, demonstrating robust growth momentum.

Diversified Cooperation Areas: From January to October 2023, the top five product categories for Chinese exports to Saudi Arabia were electronic equipment, household appliances, iron and steel products, plastic products, and transportation equipment. These figures not only showcase the competitiveness of "Made in China" but also reveal the deep cooperation between the two countries in industrial and supply chains.

Expo Opportunities: A New Blue Ocean for Infrastructure Development 

Saudi Arabia has fully launched preparations for Expo 2030, with an estimated investment of $7.8 billion dedicated to infrastructure construction, technological upgrades, and sustainable development. Of this, $4.3 billion will be specifically allocated to provide technical support, pavilion construction, and comprehensive services for participating countries.

As the host city, Riyadh is undergoing unprecedented transformation: the 6 million square meter Expo site will house 226 pavilions, all powered by green energy; the 6 new metro lines, totaling nearly 170 km, will tightly connect the airport, Expo site, and city center; and the reconstruction of King Salman International Airport, along with the addition of new hotel rooms, will greatly enhance the city's reception capacity. These infrastructure sectors represent areas of advantage for Chinese enterprises and harbor immense business opportunities.

Deep Cultivation of the Saudi Market: Our Unique Advantages

In the land of opportunity that is Saudi Arabia, we leverage our deep local roots to build bridges leading to success for businesses:

• 48 Years of Local Experience:Deeply cultivated in the Saudi market for nearly half a century, accumulating extensive experience in hosting international events.
• Royal Background & Political-Business Resources:Possess Saudi royal family connections, serve directly under Jeddah Chamber of Commerce and Industry, and hold core networks of influence.
• Exclusive Venue Resourceof Jeddah : Own the only self-built exhibition venue in Jeddah, providing access to visitor data from all Jeddah exhibitions and enabling the creation of precise customer databases.
• Authoritative Buyer Network:Access to the most authoritative network of procurement agents and buyers in Saudi Arabia, covering all major industries.
• Special Fund Support:Eligible for special fund support for key exhibitions, providing greater convenience for participating enterprises.

The Future is Now: Jointly Creating Unlimited Opportunities in Saudi Arabia

From NEOM's "The Line" to Riyadh's Expo City, Saudi Arabia is writing not just a national transformation story, but an exploration into the future model of human settlement.

As the footsteps of 42 million visitors grace this ancient yet new land, and as the flags of 197 nations flutter together in the desert, the Riyadh World Expo 2030 will transcend the traditional concept of an exhibition, becoming a shared laboratory for all humanity.

As a powerful alliance combining expertise in the Middle East's largest market with the capabilities of Saudi Arabia's premier event organizer, we provide comprehensive support to enterprises across various specialized exhibition sectors, leveraging Chamber of Commerce procurement delegations and the Kingdom's most complete network of professional buyers. In this era of massive infrastructure and grand development, let us join hands to seize the boundless opportunities in infrastructure, the digital economy, green energy, and beyond, jointly writing a new chapter in Sino-Saudi cooperation.

The invitation has been extended – this is not only a grand event for Saudi Arabia but a golden opportunity for Chinese enterprises to explore the Middle East market.

Are you ready?

 

Before the Explosion of the $8 Billion Robotics Market: Opportunities for the Chinese Supply Chain in Saudi Arabia (Part 1)

The Window is Open – Your Guide to Breaking Through is Loading  

Saudi Arabia's purchase orders are already issued. The key is how to deliver them safely.

For many, humanoid robots are still a "future concept," expected to land first in the US, Japan, or South Korea. But the reality is that the earliest real buyers are emerging elsewhere - Saudi Arabia.

Not out of curiosity, but because they are wealthy, have urgent needs, and lack the patience to  wait for regulations to slowly mature.

In 2024, while global tech companies were still debugging humanoid robots in labs, Saudi Arabia's Public Investment Fund (PIF) announced a $100 billion investment in AI and robotics. The NEOM project explicitly stated its goal to deploy 100,000 service robots by 2030.

This is not an exhibition, not a proof of concept. These are real purchase orders backed by real money.

But while the opportunity is there, the path forward is not simple. The core components of humanoid robots - AI vision algorithms, motion control systems, high-performance sensors - are almost all on the U.S. export control list.

Exporting finished products? Customs seizures, Entity List risks, re-export tracing – any of these can turn an order into nothing. The companies that will truly capture this market are not necessarily the most technologically advanced or the strongest brands, but those capable of providing a complete solution: "Robot + Compliance Pathway + Local Delivery."

01 Saudi Arabia's Rigid Demand: Why Now?

Saudi Arabia's demand for robots stems not from tech enthusiasm, but from the rigid pressures of its national strategy.

The Vision 2030 plan aims to increase non-oil revenue's share of GDP from 16% to 50% by 2030. This requires large-scale development of labor-intensive industries like tourism, logistics, manufacturing, and healthcare.

The problem: Saudi Arabia's local workforce is only 14 million, with 60% employed in the government sector. The private sector relies heavily on expatriate labor.

Data from 2023 shows that expatriates account for as much as 77% of the private sector workforce in Saudi Arabia. In industries like construction, logistics, and hospitality, this ratio exceeds 90%. However, since 2021, the Saudi government has been enforcing a "Saudization" policy, requiring companies to gradually increase the proportion of Saudi nationals in their workforce, while simultaneously raising visa fees and levies for expatriate workers.

The annual cost for an expatriate construction worker has risen from approximately $12,000 in 2020 to $25,000 in 2024, an increase of over 100%. Faced with the triple pressures of labor shortages, soaring costs, and localization mandates, automation has become the only viable path.

NEOM, Saudi Arabia's $500 billion "future city" on the Red Sea coast, spans 26,500 square kilometers and is planned to accommodate 9 million residents. According to official NEOM project documents, the goal is to achieve a 1:3 human-to-robot ratio - that is, one service robot for every three people.

The initial project phase (2024-2025) has already specified the deployment of 100,000 robots in scenarios like airports, hotels, logistics centers, and construction sites.

These 100,000 robots are not toys; they are meant to be genuine labor substitutes:

• High-risk tasks at construction sites: material handling, welding, spraying
• Logistics centers: sorting,mobilization, inventory management
• Hotels and malls: reception, cleaning, food delivery, security
• Healthcare facilities: patient guidance, dispensing medication, disinfection,company

NEOM's timeline is aggressive: Complete initial infrastructure by end of 2024, begin large-scale robot deployment in 2025, welcome first residents in 2026. This means 2024-2025 is the golden window for robotics suppliers. Miss it, and you'll face fiercer competition and tougher terms.

According to the International Federation of Robotics and Statista data, the Saudi robotics market is projected to grow from $1.5 billion in 2023 to $8 billion by 2030, a compound annual growth rate (CAGR) of 28% - more than double the global average.

This $8 billion is highly concentrated in several key sectors: Service robots ($3.5 billion, 44%), Construction robots ($2.0 billion, 25%), Logistics robots ($1.5 billion, 19%), and Industrial robots ($1.0 billion, 12%).

Crucially, this market isn't forming spontaneously; it is government-led, financially backed, and project-driven.

02 The Real Buyers: Who Controls the Saudi Robotics Market?

The real buyers in the Saudi robotics market are not startups or tech parks, but government-backed investment funds and project operators.

The Saudi Public Investment Fund (PIF) is the world's fifth-largest sovereign wealth fund, managing over $700 billion in assets. In 2024, PIF announced the creation of a dedicated AI and Robotics investment division, with an initial allocation of $100 billion focused on humanoid and service robot companies, the core components supply chain, and building local robot assembly and integration capabilities.

PIF's investments are not purely financial; they are strategic procurement coupled with technology transfer. They typically require invested companies to establish local assembly plants in Saudi Arabia, train local engineers, and transfer some technology patents.

Although the funds come from the government, actual procurement decisions are often made by EPC (Engineering, Procurement, and Construction) contractors. Mega projects like NEOM, the Red Sea Project, and Qiddiya are contracted out to local Saudi EPC firms, which manage the entire process from design to delivery.

Major Saudi EPC players include: Saudi Binladin Group (largest construction group, contractor for multiple NEOM sub-projects); ACWA Power (energy and infrastructure giant, handling NEOM's clean energy and smart grids); Saudi Aramco Engineering (Aramco's engineering subsidiary, involved in industrial automation projects).

The procurement logic of these EPC firms differs from government funds:

• Greater focus on delivery certainty:Can you deliver on time? Provide on-site commissioning? Offer localized services?
• Greater focus on total cost of ownership (TCO):Looking beyond the purchase price to maintenance costs, spare parts availability, and upgrade capabilities.
• Greater focus on compliance:Can goods clear customs smoothly? Are there sanctions risks? Do they meet local Saudi standards?

A Chinese engineer with years of experience in Saudi Arabia told us: "What EPC companies fear most is a supplier 'disappearing' after the sale. They'd rather pay 20% more to secure a supplier offering a 10-year maintenance commitment. So for Chinese companies to win orders, they absolutely must establish a local service team in Saudi Arabia. You can't just 'sell and run.”

Beyond government funds and EPC firms, another category of buyers includes operators of specific venues. Saudi Arabia plans to increase its annual passenger throughput from 100 million to 330 million by 2030. Projects like the new Riyadh airport and the Jeddah airport expansion explicitly require the integration of service robots.

Saudi Arabia is building itself into a Middle Eastern logistics hub, attracting global logistics giants like Amazon, DHL, and SF Express to establish regional centers, all of which require extensive automation equipment.

The key difference between Saudi and Western buyers: They aren't looking to "try it out"; they are looking to "deploy immediately." The typical procurement process for a Western company involves 3-6 months for proof of concept, 6-12 months for a small-scale pilot, 3-6 months for ROI evaluation, and 12-24 months for scaled-up deployment – a total of 2-3 years.

The Saudi buyer's process is: 1 month to define requirements, 1-2 months to screen suppliers, 1-2 months to negotiate and sign contracts, and 3-6 months for direct deployment. From requirement to deployment, it can be done in as little as 6 months.

03 Compliance Challenges: Why Finished Product Exports Won't Work

Humanoid robots may look like "consumer electronics," but on export control lists, many of their core components are considered sensitive technologies.

The U.S. Department of Commerce's Bureau of Industry and Security (BIS) Export Administration Regulations (EAR) classify commodities and technologies under different Export Control Classification Numbers (ECCNs). Sensitive classifications relevant to humanoid robots include:

• ECCN 3A001(Electronics): Includes high-performance image sensors, LiDAR modules, inertial measurement units (IMUs).
• ECCN 4A003(Computers): Includes AI inference chips, edge computing modules, neural network accelerators.
• ECCN 4D001 and 4E001(Software and Technology): Includes computer vision algorithms, path planning and navigation software, human-machine interaction systems.

If a humanoid robot contains components or technology covered by these ECCNs, exporting it to Saudi Arabia requires a BIS license. The application process typically takes 3-6 months, and the approval rate is less than 50%. Even if approved, it may come with strict end-user restrictions and re-export tracing requirements.

Complicating matters further, the U.S. has additional scrutiny for Chinese companies. In 2024, the U.S. added several Chinese AI and robotics companies to the Entity List, including SenseTime, DJI, Hikvision, and iFlytek.

If a humanoid robot uses technology or components from these listed companies, the export could be denied even if the robot manufacturer itself is not on the list.

The EU's Dual-Use Regulation also imposes hurdles on robotics exports. While EU controls on China are relatively looser, exports to the Middle East require additional scrutiny due to concerns about technology diversion to sanctioned countries like Iran.

In practice, EU customs randomly inspects high-tech products "Made in China, destined for the Middle East." If undeclared sensitive components are found, the goods are seized, and the company faces fines or even blacklisting.

Japan's Ministry of Economy, Trade and Industry (METI) also strictly controls the export of core robotics components, especially servo motors and reducers. Japanese companies dominate the global high-end servo system market. Exporting these products to China already requires end-user certificates. If a Chinese company then re-exports them to the Middle East, it must apply for re-export permission from the Japanese government.

Even if export is theoretically possible, practical risks like customs seizure remain. In 2023, an industrial robot company in Shenzhen exported welding robots to the UAE.

During declaration at Shenzhen customs, they were required to provide supplementary explanations regarding the source of the robot's AI algorithms, the chip models in the vision system, and the end-user information. It took the company two weeks to provide the materials. Ultimately, customs ruled it involved "sensitive technologies" and required the company to apply for a dual-use export license.

The license approval took another three months, during which the goods remained warehoused, and the client nearly canceled the order.

Facing these compliance barriers, how can Chinese companies break through? Three proven export pathways will be detailed in Part 2.

November 26-28, the World Trade Expo Saudi will be held in Jeddah, Saudi Arabia. We have strategically positioned ourselves in three hot sectors - Robotics, New Energy, and E-sports - building a bridge for Chinese companies to directly access the Saudi market. Follow our official account for practical guides.

JD.com’s Smart Logistics Enters Saudi Arabia: “Super Supply Chain” Opens a New Chapter in the Middle East
- The 37^th World Trade Expo Saudi, Your Gateway to the New Frontier of Smart Logistics

01 Super Supply Chain Debuts in the Middle East: JD.com Announces 3-Million Robot Initiative

At the APEC CEO Summit, JD.com founder Richard Liu announced a bold initiative to deploy 3 million robots, 1 million autonomous vehicles, and 100,000 drones, building a smart supply chain network rooted in China, anchored in Asia-Pacific, and spanning the globe. This “super supply chain” strategy aims to enhance the resilience and efficiency of global logistics networks in response to an increasingly complex and volatile international trade environment.
As a key milestone in this strategy, JD.com’s sixth-generation autonomous delivery vehicle, the “Lone Wolf,” has arrived in Saudi Arabia and is undergoing comprehensive testing at local logistics parks. Equipped with L4 autonomous driving capabilities and a maximum payload of 1,000 kg, the vehicle is being rigorously tested in Saudi Arabia’s unique high-temperature, sandy conditions to validate its exceptional performance and adaptability.

02 Smart Logistics Evolution: Advancing “Human-Machine Collaboration” and Deep Localization
The deployment of the “Lone Wolf” autonomous vehicle marks a new era of intelligent logistics in Saudi Arabia. The vehicle will operate as part of a “human-machine collaboration unit” alongside JD’s international express delivery brand, JoyExpress. Through intelligent system dispatching, it will automate short-haul goods transport from warehouses to couriers, allowing couriers to focus more on core tasks such as pickups, packaging, and door-to-door services.
JD.com’s footprint in Saudi Arabia extends beyond last-mile delivery. In June of this year, JD Logistics officially launched its proprietary express delivery brand, JoyExpress, in Riyadh, establishing an integrated logistics network covering warehousing, trunk lines, sorting, and last-mile delivery. Remarkably, within just five months of launch, the brand achieved explosive order volume growth of 700%, underscoring the strong demand and recognition for China’s intelligent logistics services in the Saudi market.

03 Global Network Support: JD.com’s Long-Term Vision for International Expansion
JD.com’s internationalization strategy reflects a unique blend of patience and foresight. Richard Liu has previously stated, “International business is a key focus for JD.com’s future, but we are not pursuing cross-border e-commerce as a model.” This positioning underscores JD’s approach to going global: not chasing short-term traffic, but building sustainable competitive advantages through deep localization.
To date, JD Logistics has established over 130 bonded and overseas warehouses across 23 countries and regions worldwide. Among them, a 40,000-square-meter self-operated warehouse opened in Mexico City in May of this year demonstrates JD’s ambition and capability to replicate its smart logistics model globally. In the Middle East, JD.com has gone a step further by building specialized spare parts warehouses for automakers and offering “delivery + installation” services for large items, showcasing its exceptional ability to adapt to local market needs.

04 From Saudi Vision 2030 to JD.com’s Practice: Aligning with the Times
Saudi Vision 2030 is driving economic transformation with unprecedented momentum. From national digitization strategies to the tangible implementation of JD.com’s smart logistics, the traditionally oil-dependent kingdom is demonstrating a firm commitment to diversifying its economy. Amid this historic transformation, we have consistently aligned with the Belt and Road Initiative, deeply rooted in the Saudi market for years, witnessing and participating in this remarkable journey of change.

From November 26 - 28, we will host the 37^th World Trade Expo Saudi in Jeddah. As a continuation of our long-standing presence in the Saudi market, this edition of the expo will focus on four core sectors:
• Smart Robotics and Automation
• Smart Logistics and Supply Chain
• New Energy and Electric Vehicles
• Digital Economy and Localization Services

From national strategies to corporate initiatives, we remain at the forefront of market trends. If you have not yet entered the Saudi market, 2025 represents an unmissable window of opportunity! Participating in the 37^th World Trade Expo Saudi offers you:
• Direct access to Saudi government entities and leading enterprises
• A professional platform to gain in-depth insights into local market demands and policy directions
• A prime opportunity to secure a foothold in emerging sectors such as smart logistics and new energy

With years of deep rooted in the Saudi market, we have accumulated extensive local resources and proven expertise. Let us join hands to write a new chapter in China-Saudi economic and trade cooperation on this promising land.

In the town of Afif in central Saudi Arabia, a quiet energy revolution is underway. Under the scorching sun, hundreds of Chinese engineering machines are hard at work in the yellow sand, constructing a world-class photovoltaic power station cluster. With firm strides, Chinese strength is participating in Saudi Arabia’s historic journey toward “de-petrolization.”

01
Saudi Infrastructure’s “Dual Picture”: Overall Contraction Coexists with a Clean Energy Surge

According to the latest data, in the first five months of 2025, the total value of large-scale infrastructure contracts issued in Saudi Arabia decreased by 77% year-on-year, with contracts from the sovereign wealth fund (PIF) plummeting by 84%. Against the backdrop of tightening macroeconomic finances, many traditional projects have been postponed or shelved.

However, in stark contrast, the clean energy sector is “charging ahead against the trend”:

- PowerChina secured the Saudi Afif 1 and 2 photovoltaic IPP projects, with a total investment of RMB 11.719 billion and a total installed capacity of 4GW.
- China Energy Engineering Corporation (CEEC) won three new energy projects—Shakira, Stella, and Furies—with a combined investment of RMB 19.554 billion.

02
Golden Window for Strategic Transformation: Clean Energy Becomes Saudi Arabia’s Investment “Anchor”

Saudi Arabia’s “Vision 2030” clearly states that by 2030, clean energy will account for 50% of the country’s power generation, achieving a target of 130GW of installed renewable energy capacity. This transformation is not just a “slogan” but a tangible national strategy:

- As of July 2025, Saudi Power Procurement Company has completed tenders for 43.2GW of renewable energy projects, with signed power purchase agreements totaling 38.7GW.
- The seventh round of renewable energy tenders (5.3GW) was officially launched in September, covering multiple solar and wind power projects.

03
Mark Your Calendars for November | Saudi International Trade Expo

As Saudi Arabia’s clean energy market enters an intensive construction phase, the importance of industry exchange platforms is increasingly evident.

Our company will participate in the Saudi International Trade Expo (World Trade Expo Saudi) in Jeddah from November 26–28, 2025.

At this expo, we will collaborate with energy sector partners from the Middle East and around the world to build a platform for exchange, focusing on new green development trends and promoting cooperation and resource sharing. We welcome friends from all sectors to visit the event and jointly chart a new blueprint for the clean energy industry.

04
The Future Is Here | Illuminating the Desert with Expertise

Despite fluctuations in the external environment, clean energy, as a priority strategy for Saudi Arabia, continues to advance with solid and steady progress.

Our company will continue to adhere to the principle of “technology as the foundation, cooperation as the bridge,” working hand-in-hand with partners from China, Saudi Arabia, and around the world to contribute Chinese expertise and engineering strength to the wave of energy structure transformation.

In the heart of the desert, we are illuminating the future with green technology.