Saudi Beauty and Fashion Expo

Exhibition time: September 2026 (tentative)

Venue: Jeddah International Exhibition Center, Saudi Arabia

Host: KAC International Exhibition Group

Scope of exhibits:

1. Cosmetics: cosmetics, skin care products, perfume, hair care products, sunscreen products

2. Beauty equipment: sanatorium salon equipment, hair salon accessories, beauty salon equipment and devices, beauty therapy equipment, skin care equipment, water therapy equipment, hair transplant equipment, gym equipment, fitness equipment, ultrasonic massagers

3. Beauty products: body care products, nail care and facial contouring products, hairdressing tools, oral care products, wigs, hair accessories and other related products

4. Beauty materials: beauty product packaging, raw materials, gifts, candles, beauty services, magazines

Project Introduction:

The Saudi Beauty & Fashion Exhibition is held annually at the Jeddah International Exhibition Center in Saudi Arabia, covering an exhibition area of over 20,000 square meters. It has been successfully held for eight sessions to date. Last year's exhibition attracted 340 exhibitors from 19 countries around the world, with professional visitor numbers reaching 24,300, collectively witnessing this grand event in the beauty and hair industry.

During the exhibition, numerous international buyers engaged in face-to-face negotiations with exhibitors, successfully signing a large number of cooperation intentions. As one of the largest economies in the Middle East, Saudi Arabia's massive market demand and strong purchasing power provide exhibitors with an excellent opportunity to explore the Middle East market. Many exhibitors expressed that through this exhibition, they not only met new partners but also gained a deeper understanding of the Saudi market and the broader Middle East market.

Introduction to Saudi Arabia:

Saudi Arabia is located in the southwestern part of the Arabian Peninsula in Asia, occupying 70% of the entire Arabian Peninsula. It is bordered by the Persian Gulf to the east and the Red Sea to the west, sharing borders with Jordan, Iraq, Kuwait, the United Arab Emirates, Oman, Yemen, and Egypt. In 2025, Saudi Arabia's GDP reached 1.27 trillion US dollars, with a per capita GDP of 35,231 US dollars and a GDP growth rate of 4.0%. The Saudi currency is the Saudi Riyal, which maintains a fixed exchange rate of 1:3.75 against the US dollar, offering significant trade advantages. Saudi Arabia's total population is approximately 34.56 million, featuring a young demographic structure with a median age of 29.6 years, demonstrating strong consumer desire and purchasing power. The consumption spectrum is broad, encompassing wealthy nobility, affluent middle-class citizens, ordinary people, and foreign laborers accounting for nearly 45% of the total population, forming high, middle, and low consumer groups.

The Saudi economy is primarily an energy economy based on resource extraction, with its oil reserves and production ranking among the world's highest. Oil serves as the main pillar of Saudi Arabia's economy. Its manufacturing sector is relatively underdeveloped, and apart from oil and its byproducts, a large quantity of materials rely on imports. China is Saudi Arabia's largest trading partner, largest export destination, and largest source of imports. In 2025, China accounted for approximately 25%-28% of Saudi Arabia's import share, demonstrating the strong economic complementarity between the two countries.

Market opportunities:

Saudi Beauty Market Overview

According to reports from Mordor Intelligence, the Saudi beauty and personal care market is estimated to reach 7.56 billion US dollars in 2025, projected to grow to 8.03 billion US dollars in 2026, and expected to surpass 10.84 billion US dollars by 2031 (with a compound annual growth rate of 6.17% from 2026 to 2031). The overall Middle East beauty market (including Saudi Arabia) continues to expand, with Saudi Arabia holding a dominant share among Gulf Cooperation Council (GCC) countries. According to a report released by luxury retailer Chalhoub Group, Saudis are the highest consumers of beauty products in the Middle East, with most beauty categories primarily driven by female shoppers.

Market research data indicates that Saudi women's expenditure on cosmetics is significantly higher than the global average. The Chalhoub Group report points out a shift in beauty concepts within the GCC market, moving from embracing European ideals to desiring more Arab and Middle Eastern characteristics. Consumers seek to make their appearance more "authentic" by expressing their unique beauty and features, wanting to showcase their distinct beauty and characteristics. Consequently, they prefer mild beauty adjustments and focus more on "inner beauty," including health, happiness, and self-esteem, which all influence appearance.

As Saudi women further integrate into society (with the female labor force participation rate rising from 17.4% in 2017 to 36% in early 2023, exceeding the established target of 30%), demand for halal beauty products in Saudi Arabia is also growing. The Saudi Food and Drug Authority (SFDA) and GCC standardization organization GSO 1943:2024 standards have established strict compliance frameworks. Halal certification covers ingredient sourcing, manufacturing processes, and packaging materials, creating entry barriers for international brands unfamiliar with Islamic regulations. The preference for natural and plant-based ingredients aligns with halal requirements, creating development space for clean beauty products.

Diplomatic relations between the two countries:

In recent years, the development of China Saudi Arabia relations has shown three hotspots: high-level exchanges, economic and trade cooperation, and cultural exchanges. With the steady progress of the "the Belt and Road" initiative, Saudi Arabia actively responds to China's call. China and Saudi Arabia are each other's strategic partners at the national level, and their diplomatic relations are stable. In March 2023, with the assistance of China, Saudi Arabia and Iran reached an agreement to restore diplomatic relations. On March 29 of the same year, the Saudi Arabian Cabinet approved the decision to join the Shanghai Cooperation Organization. In November 2023, the People's Bank of China and the Central Bank of Saudi Arabia signed a bilateral currency swap agreement, indicating that China Saudi trade has entered a new stage and is another milestone in China Saudi trade. Under the guidance of national strategy, China and Saudi Arabia have engaged in comprehensive cooperation in military, economic, cultural, scientific, and sociological fields, reflecting the close and stable strategic partnership between the two countries and laying a solid foundation for future cooperation.
In October 2024, the Saudi government announced the construction of a four square kilometer Saudi Central Special Economic Zone within King Salman International Airport. The economic zone will be jointly constructed by King Salman International Airport and international investment institution Yida Capital, with a focus on developing manufacturing, logistics, and trade industries to promote economic and trade cooperation between China and Saudi Arabia. The economic zone is expected to start construction in 2025. In 2025, China Saudi Arabia relations will celebrate the 35th anniversary of the establishment of diplomatic relations. In December, Wang Yi, member of the Political Bureau of the Communist Party of China Central Committee and Minister of Foreign Affairs, visited Saudi Arabia and signed the "Agreement between the People's Republic of China and the Kingdom of Saudi Arabia on Mutual Exemption of Visa for Personnel Holding Diplomatic, Official and Special Passports". The trade cooperation between the two countries continues to deepen, and the bilateral trade volume has exceeded 89.5 billion US dollars from January to October 2025, with China firmly ranking as Saudi Arabia's largest trading partner. In May of the same year, more than 70 agricultural cooperation agreements were signed between Chinese and Saudi Arabian enterprises and institutions, with a total amount exceeding 4 billion US dollars, covering areas such as green technology application, intelligent equipment output, biological breeding research and development, and cross-border supply chain.